Creative Strategist, Partnership Sales & Activation

Bay Football Club

$120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years in a creative agency or brand strategy role; sports background not required but cultural curiosity is essential.
  • Strong ability to craft strategic narratives and present them effectively to senior executives.
  • Proficient in creating presentations using Keynote, PowerPoint, and/or Google Slides; knowledge of Adobe Creative Suite is a bonus.
  • Instinctive understanding of brand storytelling that ties data and insights to creative concepts.
  • Ability to thrive in ambiguous situations and quickly translate rough ideas into polished deliverables.
  • Deep interest in culture and how brands express themselves across sports, entertainment, and tech contexts.
  • Collaborative team player with a results-driven mindset.

Responsibilities

  • Develop creative concepts and narratives connecting partner brands to Bay FC's audience and cultural context.
  • Create captivating pitch decks based on strategic briefs and verbal guidance under tight deadlines.
  • Leverage data insights to reveal compelling industry narratives and 'human truths' in pitches.
  • Monitor cultural trends and brand activities to keep sales strategies relevant and innovative.
  • Translate complex sponsorship options into clear, impactful narratives for prospective partners.
  • Lead ideation for existing and new partner opportunities, focusing on tailored pitches.
  • Conduct thorough research to customize pitches to align with specific brand goals.
  • Maintain and update partnership presentation standards and asset library for efficiency.

Benefits

  • Collaborative work environment focused on creativity and strategic thinking.
  • Opportunity to work closely with leadership on high-level strategic initiatives.
  • Engagement with cultural and community insights to influence branding strategy.
  • Professional development opportunities through cross-functional teamwork.
Full Job Description
Position Summary

Bay FC is seeking a Creative Strategist to join our Partnership Sales team. This is a strategy-first role for someone who comes from a creative agency environment and knows how to build a brand narrative from data, cultural insight, fan community, and market intelligence - then frame it as a solution to a brand's actual business problem.

You will work closely with the Head of Partnership Sales to develop the ideas, stories, and materials that bring Bay FC partnerships to life. You are not an art director or designer - you are the person who understands our fan, our market, and what Bay FC represents in the Bay Area deeply enough to show a prospective partner exactly where and why their brand belongs inside our world. The best pitches don't sell. They tell a story that allows a brand to recognize itself in a story we've built around them, seeing the path to their own customer, and understanding intuitively that our two brands are stronger together than apart.

Responsibilities

  • Develop original creative concepts and partnership narratives that connect a prospective partner's brand goals to Bay FC's platform, audience, and cultural moment
  • Build and design compelling pitch decks working from deal memos, strategy briefs, and verbal direction, often on tight timelines
  • Use data and insights provided by our Business Insights team and market intelligence to surface the "human truths" and industry narratives that make a pitch land
  • Track cultural trends, brand behavior, and the broader women's sports landscape to identify angles and opportunities that keep Bay FC's sales story ahead of the conversation
  • Translate complex sponsorship packages into clear, two-sided stories: what the partner gets and why it maps directly to their business objectives
  • Serve as the main ideation engine for Existing or new partners to assist upsells, renewals, one off opportunities and new Partner pitches.
  • Conduct brand and prospect research to tailor each pitch to a specific company's goals, not a generic template
  • Contribute to brainstorms and ideation sessions, bringing a brand strategist's POV to partnership concept development
  • Maintain and evolve Bay FC's partnership sales presentation standards and library of assets, to position us to move quickly


Qualifications

  • 4-7 years in a creative agency, brand strategy, communications planning, or integrated marketing role; sports industry background not required, genuine cultural curiosity and an excitement about providing real solutions to marketers IS required
  • Demonstrated ability to develop strategic narratives and present them to senior audiences through compelling deck work
  • A strategy-first thinker who can also physically build the deck, proficiency in Keynote, PowerPoint, and/or Google Slides required; Adobe Creative Suite a plus
  • Strong instincts for brand storytelling, with the ability to connect data and insight to creative ideas
  • Comfortable working in ambiguity, responding to rough direction, and producing polished work quickly
  • Deep interest in culture, brands, and how they show up in the world - sports, entertainment, media, technology
  • Collaborative, low-ego, high-output


Compensation

The anticipated salary for this role starts at $120,000. Hired applicant will be eligible to receive an annual discretionary bonus. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

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