Brand Partnerships at SubstackWe're building Substack's sponsorships business from the ground up. The Creative Strategist sits between the sales team, brands and their agencies, and the writers on Substack. Your job is to turn a brand's goal into a campaign idea, find the writers who can carry that idea credibly, and stay with it from the first pitch through the work going live. This is a founding role on a small team, so the frameworks are yours to write.
What you'll do- Come up with campaign ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's newsletter
- Match brands with the right writers and publications, using judgment about audience, voice, and what a given writer will actually agree to
- Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
- Run campaigns from idea through execution, keeping the brand, the writer, and our sales lead pointed in the same direction
- Join client and agency calls to pitch ideas and pull out the information you need to sharpen them
- Write the pitch materials, thought starters, and points of view that help brands picture what they can do on Substack
- Watch what's working across the platform and feed real examples back into the next round of ideas
What we're looking for- 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
- A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators or publishers
- A feel for the RFP process and for writing proposals that win
- Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
- The range to hold a creative conversation with a CMO and a practical one with a writer, sometimes on the same day
- Strong writing, and the organization to run several campaigns at once without dropping the details
This position can be based in New York, where much of the commercial team sits, or remotely. Substack's compensation package includes a market competitive salary, equity for all full time roles, and exceptional benefits. Our cash compensation range for this role is $130,000 - $170,000. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
