Apple

Creative Producer - Special Projects

Apple$120K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of directing experience in film, television, theater, or commercial production.
  • Expertise in coaching actors and non-actors for authentic performances.
  • Fluency in emotional psychology, body language, and facial expressions.
  • Experience in AI training data and structured data collection environments.
  • Strong written communication skills for precise documentation.

Responsibilities

  • Lead performance capture sessions for high-quality datasets.
  • Develop annotation frameworks for effective ML integration.
  • Coach talent to express authentic emotions and gestures.
  • Author guidelines and decision trees for annotation teams.
  • Ensure consistency and accuracy in data labeling.

Benefits

  • Opportunity to work at the intersection of creativity and technology.
  • Engage in both production and analytical tasks.
  • Contribute to cutting-edge AI projects.
  • Collaborate with cross-functional teams.
  • Work in a dynamic environment with diverse talent.
Full Job Description
The Special Projects team is seeking a Creative Producer who sits at the intersection of performance craft and machine learning data quality. You will direct on-camera and voice talent to capture richly authentic human performances for AI/ML model training and evaluation, and serve as a lead expert annotator - building the guidelines, taxonomies, and decision trees that empower cross-functional annotation teams to label data consistently and at scale. This is a rare opportunity to bring the precision of a director's eye to one of the most technically demanding production environments in the industry.

Creative Producer is responsible for two equally critical functions: leading performance capture sessions that produce high-quality visual and audio datasets, and developing the annotation frameworks that give those datasets meaning for ML pipelines. On the production side, you will coach actors and non-actors through structured sessions designed to capture the full spectrum of authentic human expression - facial, gestural, and vocal. On the annotation side, you will serve as the subject-matter expert in emotion and expression labeling, authoring the guidelines, decision trees, and calibration standards that cross-functional annotation teams rely on to label data accurately and at scale. The ideal candidate brings deep experience in performance direction - film, television, or theater - combined with the analytical rigor to translate nuanced human behavior into structured, repeatable annotation frameworks. You are equally at home on a production floor and in a documentation sprint, and you understand that both are essential to building AI systems that genuinely understand people.

5+ years of professional directing experience in film, television, theater, or commercial production. Demonstrated expertise in coaching actors and non-actors toward authentic emotional and vocal performances. Deep fluency in facial expression, micro-expression, body language, vocal modulation, and emotional psychology. Experience working in AI training data, motion capture, or structured data collection environments. Experience structuring and managing studio recording environments (audio and/or video). Strong written communication skills with the ability to produce clear, precise documentation (guidelines, protocols, taxonomies). Excellent cross-functional collaboration and interpersonal skills. Able to Travel domestically - up to 25%. NY/LA/SCV

Hands-on background in annotation, labeling QA, or annotation tooling workflows. Familiarity with inter-annotator agreement methods and quality calibration practices. Background in acting, theater, or vocal/speech performance. Experience directing diverse talent across cultures, languages, and performance backgrounds. Familiarity with audio engineering fundamentals and camera framing principles.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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