Creative LeadWe9re looking for a Creative Lead to scale our creative function: ensuring a consistent, clear visual identity and messaging, and developing category-defining creative while personally owning high-quality output across brand and performance from day one.
This isn9t a role where a studio already exists and you inherit it. You9re energized by the work yourself: ideating, designing, and directing the work that translates a complex, emotional experience into something delightful for Gaia9s members and anyone considering starting a family.
You9ll enjoy this role if you...- Are personally motivated by the idea that design can make healthcare more human, and make a what is one of the most consequential and emotional financial decisions for intended parents feel clear and trustworthy
- Are autonomous, urgent, and hands-on. You want to build a category-defining creative function, not just manage on top of an existing system.
- Understand where brand meets business impact. You make bold creative calls, but you can explain why they9ll move a metric like CPL or conversion
- Get excited about AI-native creative workflows and what a small, modern creative operation can produce without a big headcount
- Hold every output to the same high bar, from a social campaign to a piece of collateral to an paid integrated out-of-home campaign
- Can turn complicated concepts (credit approval, plan terms, treatment pathways) into something visually simple that makes people say 4, now I get it...and I want to sign up.4;
What you9ll doBrand & visual identity- Own Gaia9s creative craft end to end: steward and evolve our visual identity and brand guidelines, and establish a design system that scales across brand, product, and partner-facing work
- Develop visual brand strategy that ties directly to business goals, and proactively bring solutions rather than waiting to be briefed
- Maintain brand consistency across every project and every team producing creative work
Marketing & performance creative- Conceptualize and design high-converting marketing material across channels: web, paid, social, email, landing pages, print, video, experiential activations, and more
- Translate complex, regulated concepts (fixed-cost plans, credit approval, treatment coverage) into branded experiences that are clear and compliant, for both patients and our clinic and employer partners
- Stand up AI-powered creative workflows (image generation, rapid asset iteration) so a lean team can produce at the pace of a much bigger one
Stakeholders & operations- Partner closely with Growth, Partnerships, and Leadership to make sure creative work is tied to acquisition, brand trust, and revenue
- Present creative concepts clearly and persuasively to teams across the organization, and incorporate feedback without losing a clear point of view
- Own project timelines and deadlines, flag blockers early, and keep multiple projects moving at once
- As the team grows, hire, guide, and mentor designers, running critiques that raise the bar
Minimum qualifications- Experience: 8+ years of visual design experience, with a strong focus on brand and performance marketing (early- or growth-stage company experience strongly preferred)
- Portfolio: A strong portfolio spanning brand identity, websites, campaigns, and performance marketing creative
- Tools: Proficiency in Figma and the Adobe Creative Suite
- Understanding: Solid grasp of brand identity systems, digital marketing principles, website design best practices, and performance marketing metrics
- Communication: Excellent communication and presentation skills; you can explain a creative decision to a founder and to a growth marketer in their own language
- Adaptability: Comfort in a fast-paced, ambiguous environment, managing multiple projects and shifting priorities without losing craft
- AI fluency: A genuinely AI-native approach to design and asset production, not just familiarity with the tools
- Mindset: An owner9s mentality, a strong bias to action, and real humility
Preferred qualifications- Experience in a growth-stage startup environment
- Experience designing for consumer brands - bonus points if it9s for a new category
- Direct experience building and scaling a creative function or brand system
- Location: NYC
Compensation and BenefitsThe base salary range for this role is $150,000-$180,000, depending on experience and alignment with the role.
At Gaia, our people are the foundation of our success. We are committed to supporting our team9s wellbeing, growth, and long-term potential.
In addition to a competitive, market-benchmarked salary, we offer:
- Comprehensive healthcare coverage
- Fertility and family-building support
- A home office or setup budget for new hires
- An annual personal development budget
- Ongoing work on reward and recognition programs to ensure exceptional performance is meaningfully acknowledged
