Job Title:
Creative DirectorLocation: This position is eligible for a hybrid work arrangement. .
In this role, you will be responsible for the overall creative vision and execution of the brand across all channels. This role ensures that all creative output, content, design, and copy aligns with established brand standards and maintains a consistent voice, look, and feel. The Creative Director serves as the brand steward, overseeing both internal creative development and external agency partnerships to ensure high-quality, on-brand work. These initiatives support Marketing, Public Relations, Sales, Fraternal, and enterprise-wide communications aimed at diverse target audiences including WoodmenLife's Sales Force, additional distribution partners and agents, members, prospects, Home Office associates, and the general public. Work includes online ads, email and direct mail marketing, social media materials, infographics, publications, scripts, presentations, web content, video and motion graphics, Annual Reports, corporate ID materials, training materials, and promotional items.
We are looking for someone to: - Own and evolve the company's brand standards, ensuring consistent application across all marketing and communication touchpoints
- Oversee development of content across channels, including digital, print, social, sales enablement, web, advertising, and internal communications
- Translate business and marketing strategies into compelling creative concepts, narratives, and design systems
- Ensure messaging is clear, compelling, and aligned with business objectives; ensure brand voice, tone, and visual identity are consistently applied across channels
- Champion brand consistency while encouraging creative innovation
- Provide creative direction for design, photography, video, copywriting, storytelling, and campaign concepts
- Administer digital asset management (DAM) practices (e.g., intake, organization, nomenclature, access and permissions, and version control) to ensure efficient, secure digital asset usage across teams and content
- Guide development of integrated campaign assets and evergreen content
- Maintain budgets for Graphic Design and Audio/Visual functions, ensuring resource efficiency and fiscal responsibility
- Engage as a senior creative leader on the Marketing management team, contributing to cross-functional strategy, planning, and problem solving to translate strategy into effective creative
- Collaborate with outside agencies, freelancers, and vendors producing creative work
- Conduct performance management, training, coaching, and development for creative team members
- Foster a collaborative, inclusive, and innovative culture aligned to WoodmenLife values and S.T.A.R. customer service
- Perform other duties as assigned
We need someone who has:- Bachelor's degree in graphic design, communications, marketing, or a related field
- 7+ years of progressive experience in creative leadership or brand role in a corporate creative environment or advertising agency
- At least 5 years of direct supervisory/leadership experience, managing multidisciplinary creative teams
- Strong communication, leadership, collaboration, problem solving, and decision making skills
- Ability to think strategically while remaining hands-on with creative review and direction
- Proven experience overseeing brand standards, content development, and creative execution
- Experience managing agency relationships and reviewing external creative work
- Advanced expertise in creative strategy, art direction, graphic design, content creation, and multimedia production across digital and traditional platforms; strong portfolio showing creative leadership and outcomes
- Technical proficiency: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat); modern collaboration/prototyping tool (e.g., Figma); Mac OS; Microsoft 365; familiarity with digital asset management (DAM) and project/traffic tools (e.g., ADO, PageProof); working knowledge of email & marketing tools (e.g., Mailchimp, Litmus/QA); HTML and HTML 5/CSS
- Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution
- Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support
- Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies
- Demonstrates ability to leverage AI technologies to streamline workflows, promote fair and unbiased work practices, and coach teams on safe, ethical, and effective AI use
- Commitment to providing seamless, trustworthy, attentive, and resourceful (S.T.A.R.) customer service
If you're ready to make an impact in your community, we'd love to hear from you. Apply today! 
