About the Role
We are looking for an experienced NYC area-based Creative Director to help shape, define, and evolve Primary's creative vision and brand identity.
What You'll Do
- Unify the Creative Vision: Lead an in-house creative team (currently 6 full-time + 2 part-time) across graphic design, content, and photography to develop and execute creative strategies and campaigns for DTC, wholesale, marketplace and retail channels.
- Oversee Brand Identity: Oversee and evolve brand identity and guidelines, internally and with partners.
- Drive Seasonal & Campaign Strategy: Lead creative strategy for merchandise collections, campaigns, and digital experiences, working closely with merchandising and marketing teams (also all in-house) in order to deliver cohesive storytelling across site, digital, social, and print.
What You'll Bring
We are looking for a creative leader with deep experience shaping brands across apparel, lifestyle, and/or consumer businesses, who has specifically worked for omni-channel businesses with a strong ecommerce emphasis, ideally at $100M+ in revenue. You are:
- Passionate about storytelling
- Experienced at bringing creative clarity and conviction to brand and seasonal campaigns that can be applied practically across key touchpoints
- Effective at driving cross-functional collaboration and execution
- Familiar with the complex seasonal dynamics of an apparel business
- Adept at working across channels including DTC ecommerce, wholesale, marketplaces, and retail
What We Offer
We want our team to feel supported, valued, and able to thrive - at work and beyond. Our benefits include:
- 4-day work weeks (for most roles, Fridays are flexible)
- Generous time off (3-4 weeks of PTO, unlimited sick time, 10 holidays + winter break) and leave options (including 12 weeks fully paid for all new parents)
- Multiple medical, dental, vision, and pre-tax accounts
- 401(k) with company match
- Perks like an employee discount, monthly learning (or gym) stipend, home-office reimbursement, and manager team-building fund
- A kind, colorful, and collaborative culture
Ready to Apply?
We're excited to grow our team with people who share our curiosity, care, and creativity. At Primary, we believe great work happens when everyone feels seen, supported, and free to bring their full selves - just like the kids we design for.
If this role sounds like a fit, we'd love to hear from you.
