Job Summary

Based in New York, the Creative Director will manage and grow a global, in-house design and creative services team for Gibson Dunn. This leader will combine brand vision, creative excellence, and operational discipline to elevate the firm's market presence worldwide.

Global Impact: Your work will define the visual identity and brand experience for a firm operating at the highest levels of law and business worldwide.

Innovation at Scale: Lead the transformation of creative services function, leveraging cutting-edge tools-including AI-driven design solutions-to deliver exceptional work efficiently and strategically.

Collaborative Culture: Partner with senior leaders, lawyers, and professionals across diverse practices and regions to bring bold ideas to life.

Professional Growth: Build and mentor a world-class creative team, while shaping the future of brand and design in a B2B environment.

This role reports to the Chief Client Experience & Communications Officer and will collaborate with colleagues across all legal and professional functions worldwide.

Responsibilities include:

Creative and Brand Strategy

• Translate firm strategy into a cohesive brand strategy that enhances differentiation and client engagement across regions.
• Provide creative direction across communications, content, digital and social media, and event programs.
• Establish and maintain global brand standards, balancing consistency with cultural and regional adaptation.
• Oversee visual identity systems, templates, and global asset libraries to ensure brand integrity at scale.

In-House Agency Development with Operational Excellence

• Grow and scale an in-house creative services function tailored to Gibson Dunn's needs.
• Identify, select, and implement design technology (project management tools, digital asset manager, brand automation) to enable efficient collaboration across regions.
• Identify, select, and onboard external agencies as needed to leverage complementary skill sets and augment internal capacity.

Project Management Function

• Establish a dedicated project management capability within the Creative Design team to ensure timely, efficient, and high-quality delivery of all creative initiatives and campaigns.
• Define and implement standardized processes for project intake, prioritization, scheduling, and resource allocation.
• Introduce project management tools and dashboards to provide visibility into timelines, budgets, and deliverables.
• Monitor performance metrics and continuously optimize workflows for scalability and efficiency.

Digital Asset Management

• Oversee the identification, selection, administration and optimization of Digital Asset Management (DAM) platform, ensuring proper organization, metadata tagging, version control, and compliance with brand standards.
• Develop and enforce governance policies for asset lifecycle management, including upload, storage, retrieval, archival, and user access permissions to maintain data integrity and security.

AI Aptitude

• Exhibit willingness and aptitude for identifying and implementing AI-driven solutions that improve design speed, scalability, and personalization while maintaining brand integrity.
• Demonstrate familiarity with emerging AI technologies in creative industries and ability to integrate them thoughtfully into the firm's brand and marketing strategies.
• Leverage AI tools to enhance creative workflows, including generative design, image creation, and automated content adaptation.

Campaign Leadership

• Support integrated communications campaigns with cohesive and compelling designs.
• Collaborate with cross-functional teams to ensure seamless, on-brand execution.
• Measure effectiveness using analytics and adjust strategies to maximize ROI.

Change Management & Adoption

• Communicate brand guidelines, toolkits, and systems across offices worldwide.
• Provide brand training and communication plans that embed brand standards.

Team Leadership

• Manage, grow, and retain a high performing, globally distributed creative team.
• Establish appropriate resourcing models (designers, project managers, contractors, agencies) to provide 247 service to lawyers globally.
• Foster a culture of creativity, accountability, and innovation.

Qualifications:

• Global Perspective: Demonstrated success leading brand and creative initiatives across multiple regions (Americas, EMEA, APAC).
• Creative Leadership: Proven ability to set and articulate a compelling brand vision and inspire creative excellence.
• Strategic Acumen: Strong track record of aligning brand and design strategy with business goals.
• Operational Expertise: Experience building and scaling in-house creative services functions.
• Technical Proficiency: Familiarity with PM tools, DAM platforms, and Adobe Creative Suite.
• Project Management: Skilled at prioritizing, planning, and delivering complex, multi-stakeholder initiatives.
• Collaboration & Influence: Exceptional ability to partner with executives, lawyers, and cross-functional professional stakeholders.
• Team Development: Success in hiring, mentoring, and leading global, diverse design teams.
• Industry Awareness: Knowledge of design, marketing, and digital trends, with ability to adapt them to a highly professional and confidential client environment. Adept at exploring and implementing AI-driven solutions.

Experience:

• 15+ years in design, brand, or creative leadership, with at least 7 years in a leadership role.
• Experience in a legal, professional services, or B2B environment is strongly preferred.

Compensation & Benefits:

The annual compensation range for this position is $280,000 - $325,000. The salary offered within this range will depend upon qualifications and other operational considerations.

Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.

#LI-Hybrid

For technical difficulties with our online application, please contact us at [email protected] . Our recruiting support team will respond as soon as possible.

Location:

New York