Cascade Designs is seeking a Creative Director - Brand & Design to lead and evolve the visual expression of our portfolio of category-leading outdoor brands, including Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite.

This role is responsible for elevating and protecting brand integrity across all touchpoints - from digital campaigns and ecommerce to packaging, retail, and global marketing initiatives.

You will lead a small, high-performing creative team and external partners, bringing clarity, consistency, and creative excellence to a fast-paced, collaborative environment.

Brand Leadership & Stewardship

• Serve as the ultimate guardian of brand standards across all channels and regions
• Define, evolve, and enforce brand frames, guidelines, systems, and visual frameworks
• Ensure consistency across digital, packaging, retail, and marketing materials
• Partner with Product and Sales teams to guide creative decisions while maintaining brand integrity
• Balance commercial needs with long-term brand equity

Creative Direction & Execution

• Lead creative direction for:
  • Digital campaigns and ecommerce
  • Packaging and print
  • Retail, merchandising and events
  • Product storytelling and launches
• Provide hands-on feedback and direction to internal designers and external partners
• Ensure all work meets a high standard of craft, clarity, and effectiveness

Content Strategy & Production

• Lead the development and execution of a cohesive photo and video content strategy across brands and channels
• Define seasonal and campaign-level content needs in partnership with Marketing and Ecommerce
• Oversee end-to-end content production -from concepting and planning through shoot execution and final delivery
• Direct and/or provide creative oversight on photo and video shoots (including on-location outdoor productions)
• Manage and collaborate with photographers, videographers, production partners, and talent
• Ensure content outputs are on-brand, high-quality, and optimized for multiple channels and use cases
• Build scalable systems for content planning, asset creation, and library management

Team Leadership & Development

• Lead and mentor a small internal team of designers across branding, digital, packaging and print
• Foster a collaborative, accountable, and high-performance culture
• Provide clear direction, feedback, and prioritization across projects

Operations & Workflow

• Establish and improve creative processes, workflows, and prioritization systems
• Manage and direct external partners including photographers, videographers, production partners, and design contractors
• Collaborate with internal partners (Marketing, Product, Sales, Ecommerce) to ensure alignment and efficiency
• Establish efficient workflows for content production planning, shoot execution, and asset delivery

What You Bring

Experience

• 8+ years in design and creative leadership roles
• Degree in Graphic Design or related field
• Experience leading creative across multiple channels (digital, packaging, retail, print)
• Background in consumer brands, ideally outdoor, apparel, footwear, or adjacent categories

Skills & Capabilities

• Strong brand systems thinker with a passion for consistency and clarity
• Proven ability to lead and influence cross-functional teams
• Comfortable operating as a player-coach in a lean environment
• Strong understanding of production processes (print, packaging, digital assets)
• Highly organized with the ability to manage multiple priorities

Mindset

• Collaborative and solutions-oriented
• Curious, detail-oriented, and quality-driven
• Confident and diplomatic-able to push back constructively and advocate for the brand
• Interest in the outdoors and technical products is strongly desired

Bonus Points

• Experience building or scaling in-house creative teams
• Familiarity with AI tools to enhance creative workflows
• Experience working with global teams and markets

Why This Role Matters

This is an opportunity to shape and scale the creative function for a portfolio of leading outdoor brands. You'll bring structure, clarity, and creative excellence to a growing in-house team - ensuring our brands show up consistently and powerfully in every channel. You'll also play a critical role in building and scaling a more integrated content engine, ensuring our brands are supported by high-quality, strategically planned photo and video storytelling.

Some of our amazing benefits include...

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.