About the Role

The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn't just look good-it should move fast, work harder, and scale smarter. We're looking for a Creative Director who shares that belief and wants to build something lasting.

In this role, you'll own the creative vision for two of the fastest-growing areas of our marketing ecosystem: Creator partnerships and paid social. You'll shape how millions of customers experience our brand across Meta, TikTok, Pinterest, email, and on-site-while building the templates, systems, and frameworks that allow your team to do more with less.

Key Responsibilities

-Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output efficiency over time

-Lead creative style guides and execution for Creator-facing assets (emails, tool kits, site experiences) and paid social campaigns across Meta, TikTok, and Pinterest

-Drive creative excellence across all campaign types: seasonal events, BAU messaging, and High Visibility Events (HVEs)

-Manage and mentor a team of contractors and agency partners, ensuring high-quality output and adherence to brand standards

-Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft

-Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives

-Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression

-Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging social channels

Leadership Expectations

-Build and optimize a high-performing extended team of contractors and agency partners

Create operational frameworks that drive measurable efficiency gains (reduced cycle times, increased asset throughput)

-Demonstrate strategic thinking by connecting creative decisions to business outcomes and audience engagement

-Raise the bar on creative quality while simplifying systems for scale

-Champion brand consistency as a cross-team partner and creative governance leader

Key job responsibilities

Lead a team of contract and agency writers and designers, fostering innovation and social creative excellence
• Pioneer the development and implementation of GenAI and automated creative solutions to scale creative operations
• Partner with marketing to improve creative review mechanisms and workflows across social and creator content
• Drive standardization and templatization of creative assets while maintaining brand quality
• Partner with cross-functional teams to deliver cohesive creative strategies that drive business results
• Identify and implement efficiency opportunities through tooling and automation
• Own the end-to-end creative process, from conceptualization to execution and measurement
• Lead testing and iteration of creative approaches to optimize performance

A day in the life

Overseeing creative reviews

Developing creative concepts to solve business problems

Leading/coaching designers and writers

Partner on building processes

Finding efficiencies through GenAi and tooling

BASIC QUALIFICATIONS

- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

- Bachelor's degree

PREFERRED QUALIFICATIONS

- Knowledge of InDesign, Photoshop, Illustrator, Keynote

- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

- Experience leading creative development of innovative creative from concept to delivery

- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)

- Experience presenting creative concepts effectively to senior executives

- Experience managing multiple projects and meeting aggressive deadlines

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 155,400.00 - 210,300.00 USD annually

USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually