CP - Regional Sales Director (RSD)

Century Park Associates

$105K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in Senior Housing, specifically in Assisted Living and Independent Living settings
  • A minimum of 3 years in a hands-on sales leadership role within senior living
  • An associate's degree or equivalent experience is required
  • Experience in multi-site operations is preferred
  • Valid driver's license and willingness to travel extensively
  • Strong customer service and hospitality orientation
  • Excellent written and verbal communication skills

Responsibilities

  • Drive sales and marketing goals across the designated area
  • Train Executive Directors and Sales Directors on effective sales techniques
  • Measure improvements in sales and marketing efforts
  • Support communities in achieving occupancy targets
  • Ensure successful implementation of Century Park's sales model
  • Provide strategic direction to enhance competitive advantage in senior living
  • Participate in sales and marketing events and community relationship building

Benefits

  • Extensive travel opportunities that enrich professional experience
  • Opportunity to influence and implement sales strategies across multiple sites
  • Professional growth through training and mentorship responsibilities
  • Ability to work with a diverse team and in various communities
  • Engagement in competitive analysis to sharpen business acumen
Full Job Description
The ideal candidate will be based in Utah, Washington, or Idaho and bring a strong background in Senior Housing, with experience spanning both Assisted Living and Independent Living. A minimum of 3 years of hands-on sales experience in a leadership role within the senior living sector is required. In this position, the candidate can expect to travel weekly to support their assigned communities.

Compensation: Base salary ranges from $105,000-$120,000, commensurate with experience, plus performance-based bonus opportunities.

Position Summary

The REGIONAL SALES DIRECTOR (RSD) trains and supports community sales directors in designated region to achieve Century Park's sales and marketing objectives at each community in accordance with all laws, regulations, and company standards. Position drives achievement of occupancy goals in designated region. Reports to the Regional Director of Operations.

Education and Experience

  • Must have an associate's degree (or equivalent experience)
  • Must have three (3) or more years of hands-on sales and marketing experience, preferable in hospitality-focused senior housing
  • Prior multi-site experience preferred

Specific Requirements

  • Must be willing and able to travel extensively
  • Must maintain a valid driver's license
  • Must demonstrate excellent customer service and hospitality
  • Must work efficiently and effectively with little to no supervision
  • Must demonstrate effective written and verbal communication skills
  • Must maintain the confidentiality of all proprietary and/or confidential information
  • Must be results-oriented, assessable, and confident
  • Must demonstrate expert knowledge in field of practice
  • Must demonstrate a sense of urgency to build census with ability to "close the sale"
  • Must demonstrate effective follow-through and follow-up
  • Maintains professional working relationships with all associates, residents, families, vendors, etc
  • Must understand and follow company policies including harassment and compliance procedures
  • Displays integrity and professionalism by adhering to Century Park's Code of Ethics and completes all required compliance training

Primary Job Responsibilities

Below is a description of basic job duties though other related duties may become necessary as directed by supervisor

  • Drives company's sales and marketing goals in designated area
  • Trains Executive Directors and Sales Directors on effective sales and marketing techniques
  • Measures improvements in sales and marketing efforts
  • Supports communities to achieve occupancy goals in designated area
  • Ensures Century Park sales model is implemented successfully at each community
  • Makes contributions by giving direction, vision and strategy to assist in achieving competitive advantage in senior living services in the area
  • Actively participates in sales and marketing events
  • Assists each community in maintaining a positive image in the greater community as well as positive relationships with business leaders and referral sources
  • Participates in competitive analysis in local marketplaces
  • Monitors interior and grounds for cleanliness, optimal curb appeal and tourability


Essential Functions

  • Must achieve occupancy goals for region
  • Must serve as effective representative for Century Park in the surrounding community
  • Must exhibit excellent customer service and a positive attitude
  • Must be able to assist in the evacuation of residents
  • Must demonstrate dependable, regular attendance
  • Must be able to concentrate and use reasoning skills and good judgment
  • Must be able to communicate and function productively on an interdisciplinary team
  • Must be able to sit, stand, bend, lift, push, pull, stoop, walk, reach, and move intermittently during working hours
  • Must be able to read, write, speak, and understand the English language
  • Must be able to lift weight as deemed appropriate for the position

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