Location Designation: Hybrid - 3 days per week
Job Title: Corporate Vice President (PF5) - Senior Marketing StrategistLocation Designation: Hybrid, NYC-Home Office
Position Overview:We are seeking an experienced
Corporate Vice President, SeniorMarketing Strategist to join New York Life. This role sits within our Experience and Digital Marketing organization which is responsible for Brand, Marketing, Content and Experiences for the enterprise. In this role, we're looking for someone who can shape how New York Life evolves its brand, marketing and end-to-end customer experiences. The right individual will have to be a seasoned go-to-market strategist who can serve as a thought leader to our leadership in order to define priorities, evaluate opportunities, lead strategic initiatives and drive enterprise-level strategic decisions.
This role blends strategy consulting rigor with a strong understanding of modern marketing and experience ecosystems-from brand and content to personalization and customer journeys.
Responsibilities:Strategic Initiative Leadership:
- Define and scope high-priority initiatives aligned to the business strategy agenda
- Lead cross-functional teams to develop hypotheses, conduct analyses, and deliver strategic recommendations
- Build business cases that evaluate financial, operational, and customer impact
- Drive alignment across stakeholders and support execution of key initiatives
- Own end-to-end delivery of select high-impact initiatives, from concept through implementation.
Marketing Strategy Development and Advisory:
- Frame and assess complex, ambiguous problems across marketing, brand, and customer experience
- Develop clear strategic perspectives on growth, differentiation, and customer engagement
- Integrate customer, market, and competitive insights into actionable strategic choices
- Identify and evaluate emerging trends (e.g., AI, personalization, evolving distribution models) and translate them into business implications
- Provide structured recommendations and influence decision-making at the senior leadership level.
Executive Communication & Enterprise Collaboration:
- Develop clear, compelling materials for executive audiences (e.g., CMO's board updates, Executive Management Committee updates)
- Structure decisions by outlining options, trade-offs, and recommendations
- Partner across Experience & Digital Marketing, Value Streams and other business functions to ensure strategies are cohesive and actionable
- Act as a connector across functions to align priorities and drive enterprise impact.
Qualifications:5+ years of experience in strategy consulting, marketing strategy, corporate strategy, or a similar strategic role
Bachelor's degree required, MBA or advanced degree preferred
Experience working on marketing, brand, customer experience, or go-to-market strategy
Exceptional problem-solving and analytical skills with a structured approach to ambiguity
Strong executive communication (written and verbal) and stakeholder management skills
Ability to influence senior leaders and operate effectively in a matrixed organization
Strong understanding of customer journeys, modern marketing and experience trends
Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.
Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Pay TransparencySalary Range: $147,500-$200,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our BenefitsWe provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Job Requisition ID: 93724
