Marriott International

Corporate eCommerce Manager

Marriott International$70K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Hospitality, or related field.
  • 3-5 years of experience in hotel e-commerce or digital marketing, preferably multi-property.
  • Familiarity with hotel CRS, PMS, channel managers, and OTA extranets (Marriott, Hilton, etc.).
  • Strong knowledge of SEO, SEM, Google Analytics, and conversion strategies.
  • Success in managing eCommerce performance for multiple hotels.

Responsibilities

  • Develop and implement eCommerce strategies to enhance direct revenue and reduce OTA dependency.
  • Align digital campaigns with revenue management strategies and demand trends.
  • Audit hotel websites to ensure content accuracy and SEO best practices.
  • Optimize landing pages and booking engine performance for better conversion.
  • Oversee OTA relationships and ensure rate parity and brand consistency.
  • Monitor industry trends and technologies to improve digital performance.
  • Establish best practices for digital content and online merchandising across hotels.
  • Partner with marketing teams for paid media and SEO strategies that drive traffic.

Benefits

  • Opportunity to work with a diverse portfolio of brands and independent hotels.
  • Chance to lead digital transformation initiatives in a growing company.
  • Impactful role in enhancing guest experiences and operational excellence.
  • Dynamic and innovative work environment focused on growth.
Full Job Description
Job Title: Corporate eCommerce Manager

Department: Sales & Marketing / Revenue Strategy

Reports To: VP of Sales

Position Overview

The Corporate eCommerce Manager is responsible for driving online revenue performance across the hotel portfolio by optimizing digital channels, managing brand and third-party channels, and executing e-commerce and social media strategies that maximize visibility, conversion, and profitability.

This role combines eCommerce expertise with revenue strategy to drive direct bookings, optimize revenue, strengthen brand awareness, and elevate engagement across all online channels.

Working closely with marketing, revenue management, and property teams, the manager ensures each hotel's digital ecosystem-websites, OTAs, and social platforms-performs at its highest potential through data-driven strategy, creative content, and consistent execution.

Key Responsibilities
  • Develop and implement eCommerce strategies to grow direct revenue, reduce OTA dependency, and improve digital ROI for the portfolio and each property.
  • Align digital campaigns and website initiatives with revenue management strategies and demand trends.
  • Audit hotel websites regularly to ensure content accuracy, functionality, and SEO best practices.
  • Optimize conversion funnels, landing pages, and booking engine performance.
  • Partner with brand and third-party digital teams to execute promotions, packages, landing pages, and offers that drive traffic and bookings.
  • Oversee OTA presence, content, and relationships across major platforms (Expedia, Booking.com, Tripadvisor, etc.), ensuring rate parity, brand consistency, competitiveness, content updates, promotional opportunities, and cost-effective distribution.
  • Monitor industry trends and identify emerging online tools, partners, and technologies to support new rollouts, enhance performance and maintain a competitive digital edge.
  • Establish and maintain best practices for digital content, rate parity, and online merchandising across all hotels.
  • Partner with brand and digital agencies and internal marketing teams on paid media, SEO, and email campaigns to drive qualified traffic.
  • Monitor, analyze, and report on key digital performance metrics (traffic, conversion, ROI, channel mix) using analytics tools (Google Analytics, hotel CRM, brand dashboards), delivering actionable insights and recommendations for optimization.
  • Recommend digital initiatives to increase direct booking share and optimize digital marketing spend.
  • Develop and oversee the social media strategy for the hotel portfolio, aligning with brand voice, seasonal campaigns, and company objectives.


Qualifications

Education & Experience
  • Bachelor's degree in Marketing, Business, Hospitality, or related field.
  • 3-5 years of experience in hotel e-commerce, digital marketing, or online distribution (Marriott and Hilton multi-property experience preferred).
  • Experience with hotel CRS, PMS, channel managers, and OTA extranets (Marriott, Hilton, TravelClick, Sabre, Kodi, etc.) preferred.
  • Strong knowledge of SEO, SEM, Google Analytics, and online conversion strategies.
  • Proven success managing eCommerce performance for multiple hotels and brands.

Skills
  • Data-driven mindset with strong analytical and reporting skills.
  • Excellent communication, project management, and collaboration abilities.
  • Proficient in content management systems, booking engines, and digital advertising platforms.
  • Detail-oriented and proactive, with a passion for hospitality and technology.


Performance Metrics
  • Growth in direct booking revenue and conversion rates
  • Improvement in digital channel mix and ROI on paid media
  • Increased website traffic and engagement metrics
  • OTA cost reduction and rate parity compliance
  • Portfolio-wide e-commerce performance consistency


About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ

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