What you'll doWe're looking for a strategic and creative leader to drive Bridge's content marketing and social media programs. As the Content Marketing Lead, you'll shape the stories that define Bridge, crafting compelling narratives that engage our audiences across fintech, crypto, and enterprise while leveraging various channels with a focus on social to communicate.
You'll own the full content and social lifecycle - from ideation and strategy through production, distribution, and measurement - to grow awareness, educate key audiences, and strengthen our brand presence across multiple platforms.
This is a highly cross-functional role that sits at the intersection of brand, marketing, and communications. You'll collaborate closely with teams across Bridge - including executives, GTM, product, and legal - to create high-value content and social programs that bring our mission to life.
Content Strategy, Creation, and Distribution- Lead Bridge's content strategy across owned and paid channels to drive awareness and demand generation.
- Build and manage a comprehensive editorial and social calendar, ensuring timely and relevant content aligned with company goals.
- Write, edit, and oversee production of thought leadership content (blogs, white papers, case studies, reports, videos, webinars, newsletters, etc.).
- Develop a thought leadership and storytelling approach that differentiates Bridge from competitors and resonates across fintech and crypto audiences.
- Collaborate with internal experts, executives, and external partners to create content that informs, inspires, and converts.
- Identify and repurpose existing content for new audiences and formats.
- Own Bridge's organic social media presence across X, LinkedIn, Instagram, Reddit, TikTok and emerging channels.
- Set and execute the social media strategy to grow reach, engagement, and community across core audience segments.
- Develop creative social campaigns around product launches, company announcements, and thought leadership themes tied to your content strategy.
- Create and maintain Bridge's brand voice across social platforms.
- Partner with legal, comms, and marketing teams to align messaging and ensure compliance with regulatory frameworks.
- Experiment with new social trends, platforms, and storytelling formats to maximize impact.
Analytics & Optimization- Leverage analytics tools to measure performance of both content and social campaigns; translate insights into actionable improvements.
- Track breaking news and industry trends to inform real-time content opportunities.
- Report regularly on content and social performance metrics, learnings, and ROI.
Minimum requirements- 5+ years of experience in content marketing, social media management, or digital storytelling, ideally within fintech or crypto.
- Strong ability to translate complex technical topics into accessible, engaging narratives.
- Proven success in leading multi-channel content programs and building engaged social communities.
- Excellent writing, editing, and storytelling skills across formats and audiences.
- Strategic thinker with hands-on execution ability - comfortable operating from big picture to daily publishing.
- Proficiency with analytics tools and social media management platforms.
- Experience collaborating cross-functionally and managing agency or partner relationships.
- Deep curiosity about crypto, fintech, and the future of financial technology.
