The senior content marketing producer implements the content marketing strategy for Bloomberg Industry Group brands, with particular focus on digital content tactics and innovation.
What you will do:- Lead efforts to develop compelling digital content that communicates a cohesive brand story for each product that builds preference in the market, enhances its reputation, and helps distinguish it from the competition
- Collaborate with business and marketing stakeholders to develop content marketing plans that achieve goals around brand awareness, lead generation, and sales.
- Responsible for guiding the day-to-day processes and production of digital content, including managing vendors with attention to forecasting needs, setting budgets, and reporting.
- Write, edit, and review digital content, such as web articles, reports, infographics, and videos, according to editorial and style standards.
- Maintain working knowledge of industry best practices, innovations, available technology, etc. to support content development and distribution.
- Ability to think creatively and strategically, demonstrating passion around finding the best way to tell every story.
- Self-starter with the ability to multi-task and work independently.
You need to have:- Bachelor's degree required.
- Minimum 5 years' experience creating marketing and/or journalistic content for a diverse range of audiences.
- Experience in B2B setting and/or professional services industry is preferable.
Compensation Range:$86,000.00-$111,000.00
Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.
