DescriptionSteelcase is seeking an experienced Content Manager to shape how Steelcase shows up through brand content across the Americas and around the world. This content strategist and editorial leader will translate business priorities into resonant narratives, build a dynamic and efficient content operating model, and help audiences understand our value proposition, brand stories, and impact with clarity and trust.
The ideal candidate pairs strong writing and editorial judgment with the ability to build scalable content systems, influence cross-functional stakeholders, and thrive in a large organization.
You'll Support Meaningful Work By: - Editorial Strategy:
- Leading and evolving the editorial vision and content strategy aligned to business priorities, brand positioning, and audience needs.
- Building and managing scalable content systems and repeatable processes for intake, prioritization, production, localization, and performance measurement.
- Managing the editorial calendar and prioritizing content needs, determining what to create, adapt, repurpose, or decline.
- Ensuring content quality and consistency by maintaining editorial standards for voice, tone, structure, and brand governance, while serving as senior editor.
- Creating and refining high-impact content, including thought leadership, campaign assets, and multi-format digital and social content.
- Collaborating with cross-functional teams and global partners (including EMEA and APAC) to align priorities, workflows, and content plans.
- Translating research and insights into compelling, market-facing content and representing content strategy in planning and campaign development.
- Team Leadership and Development:
- Manage, coach, and develop content producers and external partners, setting clear expectations and direction.
- Oversee daily assignments, balance workloads, and ensure on-time, high-quality delivery.
- Foster craft growth by modeling strong writing and editing, providing direct, developmental feedback, and recognizing excellent work.
- Lead regular 1:1s, performance discussions, and career development planning.
- Content Systems and Operations:
- Manage and strengthen the editorial system that moves content from idea to publication across channels and regions.
- Maintain governance for editorial standards, workflows, approvals, and content reuse.
- With the Communications Operations team, identify process gaps and friction points, then lead improvements that increase speed, consistency, and quality.
- Partner with the Communications Operations team to connect content performance to business outcomes and analytics.
- Oversee the team's tools, including digital platforms and AI, along with the processes and documentation needed to support content creation and management at scale.
Minimum Qualifications: - Bachelor's degree in communications, English, journalism, or a related field, or equivalent experience.
- 7+ years of experience in editorial, content publishing, or brand communications, including people leadership.
- Demonstrated ability to build scalable content processes and systems across audiences, channels, regions, and touchpoints.
- Proven success leading a team of content writers and producers.
- Strong, hands-on writing and editing skills across editorial, marketing, promotional, long-form digital, and short-form digital content.
- Experience managing content across the full lifecycle, from strategy through measurement.
- Ability to turn strategy into priorities, processes, and plans, and to link content performance to business outcomes.
- Strong collaboration skills and an ability to work cross-functionally.
- Intellectual curiosity and a learning mindset.
- Ability to succeed in a fast-paced, matrixed environment.
Desired Skills and Experience: - Strong experience in editorial, copywriting, and content publishing.
- Curiosity and the ability to identify relevant stories from emerging trends and insights inside and outside the organization.
- Familiarity with global content needs, including adaptation, localization, and reuse.
- Experience with content management systems, analytics tools, and collaboration platforms.
- Experience in brand communications or B2B marketing environments.
Doing Better For People and Planet:Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
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