Content Lead

White Circle

$110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Exceptional writing skills with a focus on clarity and engagement
  • Ability to simplify complex technical topics without oversimplification
  • Strong editorial judgment and independent decision-making on publishable content
  • Experience crafting content targeted at technical audiences
  • Capability to transition between strategic planning and hands-on writing
  • Fluency in English, with an emphasis on technical terminology

Responsibilities

  • Own the content vision and direction for White Circle
  • Transform customer interactions into insightful case studies and stories
  • Produce and publish long-form content across various platforms
  • Develop content on AI safety, governance, and reliability for diverse audiences
  • Craft launch narratives for new products and initiatives
  • Collaborate closely with product and business teams as necessary
  • Maintain a consistent public voice for the founders across multiple channels
  • Establish repeatable processes for content creation and distribution
  • Experiment with innovative formats and outreach methods for technical audiences

Benefits

  • Meaningful salary and equity package
  • Paid time off based on local regulations
  • Provision of necessary hardware, tools, and services
  • Full coverage for educational subscriptions
  • Biannual team off-sites to locations like the Alps and Saint-Tropez
Full Job Description
What you'll do
  • Own White Circle's content vision and editorial direction
  • Turn customer conversations into case studies, customer stories, and reference materials
  • Write and publish long-form content across Medium, Substack, LinkedIn, X, and our website
  • Develop technical and non-technical content explaining AI safety, evaluation, governance, and reliability
  • Create launch narratives for new products, features, and research initiatives
  • Partner closely with product, as well as supporting wider business teams where needed
  • Help founders maintain a consistent public voice across LinkedIn, X, conferences, and other channels
  • Build repeatable processes for content creation, publication, and distribution
  • Experiment with new formats, channels, and ways of reaching technical audience
We're looking for someone who
  • Is an exceptional writer
  • Can take a complex technical topic and explain it clearly without oversimplifying it
  • Knows how to find interesting stories inside products, customers, and technology
  • Has strong editorial judgment
  • Can independently identify what is worth publishing and what isn't
  • Has experience creating content for technical audiences
  • Can move comfortably between strategic thinking and hands-on writing
  • Is fluent in English

A big plus
  • You have an engineering, computer science, or technical background
  • You have built an audience through writing
  • You have a track record of making technical topics compelling, whether at a developer tools or AI company, in tech journalism, or through your own writing and audience
  • You've written content that materially influenced product adoption, company positioning, or revenue generation
Why White Circle
  • Meaningful salary and equity package
  • Paid time off in line with your local regulations, no matter where you work from
  • All the hardware, tools, and services you need
  • Full coverage for educational subscriptions
  • Team off-sites twice a year: we've recently been to the Alps and to Saint-Tropez


How we hire
  1. Intro call with HR (25 min)
  2. Take-home assignment
  3. Final conversation with our CEO and Head of Design (45 min)
    * an additional interview with one or more team members may be added depending on the interview process

Along with your application, please send us 3 pieces of writing you're most proud of and tell us why you chose them.

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