Plaid

Content Lead

Plaid • $130K — $180K *
San Francisco, CA 94112In-Person
Media
11 - 15 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 15+ years of content marketing or editorial experience, especially in B2B or fintech.
  • 8+ years managing high-performing content teams.
  • Strong editorial judgment with ability to enforce content standards.
  • Exceptional writing and storytelling skills for simplifying complex topics.
  • Strong analytical skills for assessing content performance.
  • Willingness to blend strategy and execution in a 'doer' role.

Responsibilities

  • Define and scale Plaid's content strategy for brand awareness and demand generation.
  • Build and manage a high-functioning editorial operation for consistent voice and tone.
  • Own editorial calendar across all of Plaid's channels.
  • Oversee blog and newsletters, enforcing voice, tone, and quality standards.
  • Develop engaging organic social strategies to enhance product understanding and brand trust.
  • Align content with marketing launches and demand generation goals through collaboration.
  • Establish processes for efficient content creation and cross-channel alignment.

Benefits

  • Opportunity to work in a mission-driven company focused on financial equity.
  • Access to a diverse team that values unique experiences.
  • Potential for professional growth in a dynamic fintech environment.
Full Job Description
Responsibilities
  • Defining and scaling Plaid's content strategy to drive demand generation and brand awareness.
  • Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid's brand through high-quality, integrated content.
  • Owning Plaid's editorial calendar across Plaid's owned channels.
  • Managing Plaid's blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content.
  • Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand.
  • Partnering across marketing to align content with launches, campaigns, and demand generation goals.
  • Building processes that streamline creation, increase output, and ensure cross-channel alignment.
  • Managing and mentoring a lean content team and agencies.
  • Measuring content performance and sharing insights.

Requirements
  • 15+ years of content marketing or editorial experience, with a focus on B2B or fintech.
  • 8+ years of experience in building and managing high-performing content teams.
  • Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
  • Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
  • Strong analytical skills and ability to use data to assess content performance and drive program strategy.
  • Willing to flex across strategy and execution. Most roles at Plaid require 'do-ers' and this role is no different.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

About Plaid

Plaid is a financial services company based in New York City. The company builds a technology platform, which enables applications to connect with users' bank accounts. Plaid focuses on enabling consumers and businesses to interact with their bank accounts, check balances, and make payments through financial technology applications. The company was founded in 2013 by Zach Perret and William Hockey. In January 2020, Visa announced that it would acquire Plaid for $5.3 billion. The acquisition was completed in January 2021.
Learn more about Plaid
Size
600 employees
Industry
Finance & Insurance
Founded
2011
* Ladders Estimates

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