Were seeking a leader to build and scale our Content Growth team in service of our creator partnerships. This role will own the strategy and execution of content distribution across all services - including YouTube, TikTok, Meta, and Amazons owned-and-operated products - to maximize audience reach, engagement, and monetization for our creator partners. Today, those creator shows include New Heights (Jason and Travis Kelce), Mind The Game (LeBron James and Steve Nash), Baby, This Is Keke Palmer (Keke Palmer), Armchair Expert (Dax Shepard), and more. Youll lead a team responsible for transforming how we distribute and optimize creator content, building in-house platform expertise, and developing scalable workflows that drive growth. This role reports to the Head of Creator Partnerships and must be located in New York City or Los Angeles. Key job responsibilities Content Distribution Strategy & Execution: - Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization. - Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications. - Lead innovation in short-form and mid-form content optimization. - Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events. - Transform manual distribution workflows into automated, scalable solutions that support growing content volume. - Design and implement standardized performance measurement frameworks across all distribution endpoints. - Build with AI to find opportunities for automation, optimization, and workflow improvements. Team Leadership & Development: - Build, lead, and mentor a high-performing team. - Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies. - Set clear performance metrics and goals aligned with overall business objectives. - Lead cross-functional initiatives with Creator Services, Creator Ad Partnerships, and other Amazon teams. Monetization & Analytics: - Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities. - Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities. - Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth. Creator Advisory: - Serve as a strategic growth advisor to creator partners, providing guidance on distribution optimization. - Develop and share platform-specific best practices and guidance that help creators grow audiences and increase monetization. - Create scalable frameworks demonstrating the distribution value Creator Services brings to partnerships. BASIC QUALIFICATIONS - 5+ years of business development, direct technology services sales, partnership management, or sourcing new business experience - Experience in business development, direct technology services sales, partnership management, or sourcing new business - Bachelors degree or equivalent - 7+ years of experience in digital content distribution, platform growth, or creator economy operations - 5+ years of building and leading teams in matrixed operating structures - Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta), including algorithm mechanics, audience development, and technical specifications - Proven track record developing and executing multi-platform distribution strategies that drive measurable audience growth, engagement, and monetization - Experience cultivating platform partnerships and representing organizations in partner meetings, conferences, and industry events - Experience establishing scalable workflows, automation solutions, and operational frameworks to support growing content volume - Strong analytical capabilities with ability to design performance measurement frameworks and translate platform data into actionable growth strategies - Experience working and communicating with multiple stakeholders and cross-functional teams including marketing, ad sales, product, and creative partners PREFERRED QUALIFICATIONS - Masters degree or equivalent - 8+ years of experience in digital content distribution with direct responsibility for audience growth outcomes across short-form and long-form content - 7+ years of managing and developing high-performance teams with clear track record of building in-house platform expertise - Experience in creator services, talent management, or media operations with direct creator advisory responsibilities - Knowledge of distribution channel economics, platform monetization models, and ad/sponsorship revenue optimization - Experience leveraging AI tools and automation to drive workflow improvements and content optimization at scale - Experience negotiating platform-level partnerships or preferred distribution agreements - Demonstrated ability to build and operationalize standardized best practices that scale across multiple creator partnerships simultaneously The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, CA, Culver City - 162,700.00 - 220,200.00 USD annually