Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary research to develop insights that shape various departmental objectives. Evaluates programs and business priorities to identify improvements and to measure outcomes. Collaborates with management to identify opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department. Leads and collaborates on the development of a research agenda to address the critical questions or provide key data required to support an Association priority.
Responsibilities- Advises clients, stakeholders, and senior management on all phases of research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages complex and conflicting relationships among multiple stakeholders. Represents Association's research to external audiences including the media, legislators, and other organizations in venues including press conferences and professional meetings.
- Manages and collaborates on a major research portfolio with broad Association impact and synthesizes the complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects within the portfolio and provides direction, feedback, and contributions to staff performance reviews.
- Conceptualizes and designs complex research projects, including with high-risk or innovative methodologies and highly constrained timelines and resources. Selects the most appropriate data sources and collection methods to maximize the value and utility of the research across the organization, with the goal of building and aggregating a base of knowledge around key issues. Oversees vendors or supervises other staff who implement the data collection plan.
- Determine strategies for data analysis. Conducts and/or supervises data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques as required. Advises other research staff on statistical and data analytic issues.
- Communicates research findings, often from complex studies or from a program of research, by integrating related research and identifying implications of the research for action by decision-makers. Determines methods to communicate research results and work closely with others to develop clear, impactful deliverables for stakeholders including data visualization and graphics. Responds effectively to complex and challenging requests for clarification and elaboration of research results.
- Serves as an expert resource and is often responsible for work with high visibility and critical outcomes. Plays a leadership role in managing knowledge resources by actively sharing knowledge, collaborating with others, synthesizing research to provide integration and context, and ensuring the maintenance of up-to-date research records that are accessible by others. Stays abreast of key news, policies, and consumer trends related to assigned core issue areas and research portfolio and applies that knowledge to proactively frame future research.
- Develops capacity by coaching and mentoring junior staff, participating in efforts to redesign workflow and systems, and providing peer review and technical assistance to other researchers.
Qualifications- Bachelor's degree in social science or marketing and a minimum of 5 years of experience in applied research.
- A solid understanding of social science or marketing theories and principles.
- Proficiency in conducting both primary and secondary research to gather relevant data and generate insights.
- Ability to analyze research findings and develop actionable recommendations that inform policies, programs, strategies or product development.
- Excellent consultation and communication skills to effectively convey research findings and recommendations to stakeholders.
Preferred:- Advanced degree in social science, policy, or psychology.
- Strong background in both quantitative and qualitative research methods and data analysis (including data analysis software such as SPSS).
- Strategic consultation and insight generation skills.
Additional Requirements - Regular and reliable job attendance.
- Effective verbal and written communication skills.
- Exhibit respect and understanding of others to maintain professional relationships.
- Independent judgement in evaluation options to make sound decisions.
- In office/open office environment with the ability to work effectively surrounded by moderate noise.
AARP will not sponsor an employment visa for this position at this time.
Hybrid Work EnvironmentAARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and BenefitsAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
