Consumer Insights Senior Analyst

Inspire Brands, Inc. • $75K — $95K *
Atlanta, GA 30349In-Person
Food & Beverages
Less than 5 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • 4-year degree in Marketing, Psychology, Statistics, Social Sciences, or related field required
  • 4+ years of experience in Market Research or Consumer Insights required
  • Master's Degree in Market Research (MMR) preferred
  • Experience in the restaurant chain, food manufacturing, or CPG sectors preferred
  • Proficiency in accessing and interpreting syndicated data preferred
  • Familiarity with research platforms (e.g., Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word) required

Responsibilities

  • Lead consumer research to extract actionable insights for marketing and product development
  • Provide insights on industry trends and competitive activities to guide business strategy
  • Manage vendor relationships and oversee consumer research project logistics
  • Develop data expertise for brand and category deep-dives
  • Cultivate relationships with internal partners and present research findings
  • Identify growth opportunities and demand spaces through consumer research analysis

Benefits

  • Onsite work required 4 days per week (Monday-Thursday)
  • Opportunity to work with multiple brands in the Inspire portfolio
  • Engagement with consumer research and data analysis
Full Job Description

The Senior Analyst will work within the Consumer Insights Team torepresentthe voice of the consumerformultiple brands in the Inspire portfolio.This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation,andconsumer surveys.This person will also supportadditionaldata analysis of internal and externalsecondary and syndicatedsources to help inform understanding of brand reputation, consumer experience, andlikely responseto brand initiatives.

*This position is required onsite 4 days per week, typically Monday- Thursday.

RESPONSIBILITIES

  • Lead theconsumer researchprocessandidentifyactionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings

  • Identifyand providebusiness-mindedinsights and recommendations on industry and consumer trends,and competitive activities topotentiallyimpactcompany strategy and business decisions

  • Managevendor relationships including scheduling, planning, and monitoring consumer research projects

  • Learn and developexpertiseof various data sources as needed to support brands, product, or category deep-dives with support from the Insightsleadership

  • Develop strong relationships with internalbusiness partners, including presentation of findings and understanding brand needs

  • Mine consumer researchand other sourcestoidentifygrowth targets, triggers and barriers,and demand space opportunities

EDUCATION QUALIFICATIONS

  • Minimum: 4 yr degree in Marketing,Psychology,Statistics,Social Sciences, or a related field

  • Preferred:Masters Degreein Market Research (MMR)

EXPERIENCE QUALIFICATION

Minimum: 4+ yrs of experience in Market Research, Consumer Insights, or related field

Preferred: Restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier.Ability to access and interpret syndicated data(e.g.,CircanaCheckout and Decision Key)alsopreferred.

REQUIRED KNOWLEDGE,SKILLSor ABILITIES

  • A strategic mindset andpassion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)

  • Experience with research platforms (e.g.Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word)

  • An ability to communicatequalitative andquantitative analyses inclear,conciseand actionable manner

  • Logic-driven understanding of data including consumer, competitive and business metrics

  • Ability towork autonomouslywith minimal direction

  • Ability to tell the storybysynthesizingdatafrom multiple sources

  • Strong interpersonal skills

About Inspire Brands, Inc.

Inspire Brands, Inc. Careers

Joining Inspire Brands, Inc. presents a prime opportunity to be part of a diverse team of professionals dedicated to pioneering innovations in the food and beverage industry. Inspire Brands, Inc. stands out as a leader in creating dynamic dining experiences and is renowned for its commitment to excellence and growth.

Explore Job Opportunities

Inspire Brands, Inc. offers a variety of job opportunities that cater to a range of skills and interests. From leadership positions that shape the strategic direction of the company to entry-level roles that build professional foundations, there is a place for every ambitious individual. Explore open positions that align with your career aspirations and skills.

Internship Programs

Kickstart a career with Inspire Brands, Inc. through robust internship programs designed to foster skills and offer real-world experience in a supportive environment. Internships are a gateway to full-time employment and provide invaluable industry exposure.

Professional Growth and Development

Inspire Brands, Inc. is committed to the professional growth of its team members. With comprehensive training programs, including leadership development and diversity training, employees are equipped to excel in their roles and advance their careers. The company supports obtaining industry-recognized certifications and continuous learning.

Culture and Benefits

The culture at Inspire Brands, Inc. is built on a foundation of innovation and teamwork. Employees enjoy a range of benefits designed to support both their professional and personal lives. Benefits include health and wellness programs, competitive compensation packages, and flexible working conditions that underscore the company’s commitment to employee well-being.

Hiring Process

The hiring process at Inspire Brands, Inc. is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and opportunities for career advancement. Tips for crafting an effective resume and succeeding in interviews are available through the company’s career blog.

Networking and Career Advancement

Inspire Brands, Inc. encourages networking within the industry, offering employees opportunities to connect with leaders and peers through professional groups and company events. These interactions often lead to innovative ideas and career advancement.

Join the Inspire Brands, Inc. Team

Search for available positions that match your skills and interests. Inspire Brands, Inc. looks for passionate, curious, creative, and solution-driven team players. Start the journey to a rewarding career with Inspire Brands, Inc. and help shape the future of dining experiences globally.

Stay Connected with Inspire Brands, Inc. Careers

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Learn more about Inspire Brands, Inc.
Industry
Food & Beverages
* Ladders Estimates

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