Swisher International, Inc

Consumer Insights Manager

Swisher International, Inc$80K — $110K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, research, or psychology
  • 5-7 years experience in consumer insights or market research, especially in CPG
  • Expertise in qualitative and quantitative research methods
  • Familiarity with syndicated market data sources like IRI and Numerator
  • Strong analytical, storytelling, and project management skills
  • Excellent interpersonal skills for cross-functional collaboration
  • Able to manage multiple projects in a fast-paced environment

Responsibilities

  • Design and execute both ongoing and ad-hoc market research programs
  • Lead execution of research projects including survey design and data analysis
  • Create impactful reports and presentations for stakeholders
  • Collaborate with multiple teams to direct research focus and implement findings
  • Analyze diverse data sources to identify market trends and opportunities
  • Manage research vendors and ensure projects are on schedule and within budget
  • Build strong relationships with partners and vendors

Benefits

  • Medical, dental, vision, and life insurance from day one
  • Generous 401(k) plan
  • Defined contribution plan
  • Paid vacation and holidays
  • Tuition reimbursement program
Full Job Description
We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our portfolio of emerging products. In this role, you will be the operational engine behind our market research initiatives, operating within a company culture that embraces a true "invest-to-grow" mindset. You will execute qualitative and quantitative studies to uncover consumer motivations, track market trends, and help navigate high-velocity growth channels within a regulated landscape. Key Responsibilities • Design and manage ongoing and ad-hoc qualitative and quantitative market research programs, including brand tracking, category tracking, consumer usage and attitude studies, concept testing, product testing, fieldwork, and ethnographies • Lead the day-to-day execution of research projects, including survey design, discussion guide development, fieldwork coordination, data analysis, and synthesis • Create and present clear, impactful reports and summaries for stakeholders • Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to identify research needs and apply findings to business decisions • Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and growth opportunities and present findings through compelling storytelling • Coordinate with external research vendors and manage research tools to ensure projects are completed on time and within budget • Build and maintain collaborative relationships with research vendors and partners Qualifications • Bachelor's degree in marketing, business, research, psychology or related field • 5-7 years of relevant experience in consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG) industry • Demonstrated experience supporting or leading qualitative and quantitative research methodologies, including focus groups, interviews, ethnographies, conjoint, MaxDiff, TURF, brand tracking, and shopper research • Experience in utilizing and interpreting syndicated market data sources such as Circana (IRI), Numerator, and Quantilope • A natural curiosity about human behavior and a passion for understanding the "why" behind consumer decisions • Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platforms (e.g., Qualtrics, SurveyMonkey) • Strong analytical, presentation, storytelling, project management, and communication skills • Ability to manage multiple projects and priorities in a fast-paced environment • Excellent interpersonal and cross-functional collaboration skills • Travel: Up to 20% Preferred Qualifications • Master's degree in marketing, business, research, psychology, or related field • 7+ years experience in marketing, communications, business development, brand management, consulting, and/or analytics What We Offer • Base salary and bonus program • Medical, dental, vision, life insurance effective on date of hire • Generous 401(k) Plan • Defined Contribution Plan • Paid vacation and paid holidays • Tuition reimbursement Official Contact Information • Website: Verify job listings and contact details on https://careers.swisher.com Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.

About Swisher International, Inc

Swisher International, Inc is a tobacco company that produces cigars and smokeless tobacco products. The company was founded in 1861 and is headquartered in Jacksonville, Florida. Swisher International, Inc has a portfolio of brands such as Swisher Sweets, Optimo, and Kayak. The company has manufacturing facilities in Florida, West Virginia, and the Dominican Republic. In 2015, Swisher International, Inc was acquired by a group of investors led by Justin Kennedy.
Learn more about Swisher International, Inc
Size
1,000 employees
Industry

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