Marketing
Permanent
Job DescriptionWhere you'll be:This position will be based in the Charlotte, NC HQ; hybrid work policy model.
All About the Role:As a Consumer Insights Associate Manager, you will help turn consumer understanding into actionable insights that shape products, marketing strategies, and brand experiences across the Frigidaire and Electrolux portfolios.
This role partners closely with cross-functional teams to deliver clear, data-driven insights that influence decision-making across innovation, marketing, and ownership experience. The ideal candidate is intellectually curious, consumer-obsessed, comfortable with ambiguity, and skilled at translating complex data into compelling stories that drive action.
Key Responsibilities:- Analyze competitive landscapes, consumer segments, market dynamics, pricing, and category trends to inform strategic decisions
- Conduct rigorous quantitative analysis (e.g., cross-tabulations, trend analysis, segmentation, basic modeling) to identify insights and implications
- Translate complex data sets into clear, concise insights and recommendations for cross-functional stakeholders
- Manage components of brand health, brand tracking, and other ongoing research studies, including maintenance of trackers, benchmarks, and reporting tools
- Identify early signals and shifts in consumer perceptions or behaviors and communicate implications to business partners
- Support the execution of multiple, concurrent cross-functional projects while ensuring timelines and deliverables are met
- Coordinate research activities with external market research vendors to ensure work is delivered within scope and on schedule
- Prepare and deliver presentations that combine data, insights, and storytelling to drive understanding and action
Minimum Qualifications- Bachelor's degree
- 2+ years of relevant professional experience in consumer insights, market research, or a related analytical role
- Solid understanding of market research methodologies, tools, and outputs
- Hands-on experience with quantitative research such as message testing, concept testing, or brand tracking studies
- Strong analytical skills with experience working with large or complex quantitative data sets
- Proficiency in Excel and PowerPoint; experience with survey platforms (e.g., Qualtrics) and data visualization tools preferred
Benefits highlights:- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.Find more on: Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
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