Designation: Consultant.
Level: L3
Experience: 5 to 8 years
Location: Toronto, Ontario, Canada.
Job Description
Senior Web & Experience Analytics Consultant
Key Responsibilities
Web & Experience Analytics (Primary Function)
Act as the primary Web Analyst, supporting measurement and insights across global and recurring website components.
Deliver deep-dive performance analysis, trend identification, and insight storytelling for web experiences.
Leverage and interpret data from vendor platforms such as Demandbase and Dun & Bradstreet (D&B) to support B2B insights and research initiatives.
Customer Journey Analytics (CJA) Migration & Administration
Support the ongoing migration from Adobe Analytics to Customer Journey Analytics (CJA) as a primary focus area.
Perform CJA admin tasks, including creation and maintenance of derived fields, troubleshooting data issues, and ensuring data accuracy.
Partner with stakeholders to ensure a stable, scalable, and well-governed CJA implementation.
Data Governance, Segmentation & Insights Enablement
Lead segmentation cleanup and governance efforts to maintain a clean and optimized analytics environment.
Improve analytics maturity through standardized definitions, reusable segments, and best-practice governance processes.
Support storytelling and insights communication by translating complex data into clear narratives for business stakeholders.
LLM Analytics & Strategic Advisory
Provide strong LLM analytics support across two dimensions:
Execution: Applying LLM-driven analyses to accelerate insight generation, summarization, and pattern detection.
Strategy: Advising on how LLM-powered analytics can be embedded into broader analytics and decision-making workflows.
Partner with analytics leadership to explore and mature LLM-powered analytics use cases.
