Your role and responsibilities
As a seasoned Product Marketer, you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.
Your primary responsibilities will include:
• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.
Required education
Bachelor's Degree
Required technical and professional expertise
• Deep Client Knowledge: Proven ability to leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements that enable differentiated positioning and messaging.
• Messaging & Positioning Expertise: Experience with crafting and delivering compelling stories that drive product, services, and solution consideration and adoption, leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate credibility.
• Go-to-Market Expertise: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Cross-Functional Leadership: Experience in collaborating across multiple functions, including marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Market Analysis: Ability to analyze market trends, competitor activity, and client needs to inform product build decisions and define market requirements that drive business growth.
Preferred technical and professional experience
• Market Trend Analysis: Deep expertise in analyzing market trends, competitor activity, and client needs to inform product build decisions and define market requirements that drive business growth.
• Thought-Leadership Development: Experience with leveraging thought-leadership, market proof points, and analyst insights to elevate credibility and drive product, services, and solution consideration and adoption.
• Data-Driven Strategy: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
OTHER RELEVANT JOB DETAILS
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
We consider qualified applicants with criminal histories, consistent with applicable law.
This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
