What Are We Looking For?

We're looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

As a Competitive Intelligence Manager you will operate at the intersection of AI-powered workflows, strategic research, and sales enablement. This is not a traditional CI role. We are building something different: a program where intelligence is systematically generated, continuously updated, and deeply embedded into how our go-to-market teams sell and compete every day.

Reporting to the Senior Director of Market Intelligence, you will own and evolve our Win/Loss program, build AI-assisted research and analysis workflows using Claude and other tools, and serve as a key resource for Sales and Marketing as they navigate competitive situations. You are organized, relentlessly curious, and driven by a high bar for execution quality. You thrive when managing multiple workstreams simultaneously and take pride in delivering outputs that are both rigorous and immediately usable.

The CI function at SentinelOne is at an inflection point. We are investing in AI-native workflows, expanding into analyst relations, and building a program infrastructure that does not yet exist in full. This role has real scope to shape how competitive intelligence works here, not just execute against a predefined playbook. If you want ownership, a team that takes the work seriously, and the latitude to build, this is the role.
What Will You Do?

Primary responsibilities include:

• Manage our Win/Loss program in partnership with a third-party interview vendor, owning the overall program cadence, scope, and quality of deal coverage across Endpoint, Identity, and MDR segments.
• Analyze and synthesize interview findings from the vendor into clear competitive themes, patterns, and deal-level insights, going beyond data delivery to surface the "so what" for the business.
• Translate Win/Loss themes into sales plays in close partnership with the Sales Enablement team, ensuring insights drive concrete changes in how sellers handle objections, position against competitors, and navigate common deal scenarios.
• Deliver regular Win/Loss reporting to Sales leadership, Product, and Marketing, with clear trend analysis and competitive exposure signals that inform both tactical and strategic decisions.
• Build and maintain AI-assisted research and analysis workflows using Claude and other tools, reducing the manual lift of competitive monitoring and insight generation.
• Develop reusable prompt frameworks for tasks such as competitor webpage differentiation analysis, product announcement summarization, and battlecard content generation.
• Document and iterate on workflow templates so that CI outputs are scalable, repeatable, and available to cross-functional teams without requiring significant analyst time.
• Stay current on AI tooling relevant to competitive intelligence and proactively surface workflow improvements to the team.
• Own battlecard development as a core deliverable, maintaining a library that is current, accurate, and structured for how sellers actually use them in the field. This includes knowing when to update, when to rebuild, and how to translate positioning into language that lands in a live conversation.
• Act as a real-time competitive resource for Sales and Sales Engineering during active deals, providing fast, high-quality analysis on demand.
• Deliver competitive training and enablement sessions, keeping field teams sharp on the evolving landscape.
• Serve as the human in the loop for AI-assisted content development. You will use Claude and other tools to accelerate first drafts, research synthesis, and content updates, but you own the editorial judgment: what goes in, what gets cut, and whether the output is actually ready for the field.
• Monitor the competitive landscape across key vendors, tracking product releases, pricing shifts, messaging changes, and go-to-market movements.
• Synthesize signals from multiple sources, including analyst reports, earnings calls, social channels, customer conversations, and industry events, into clear, prioritized intelligence.
• Contribute to and maintain a centralized intelligence repository that is accurate, accessible, and structured for reuse.
• Partner with Product Marketing to align competitive positioning with broader messaging and campaigns.
• Collaborate with Product Management to surface competitive gaps and inform roadmap conversations.
• Work across Marketing, Channel, and Partner teams to ensure competitive intelligence is embedded in external-facing programs where applicable.

What Skills and Knowledge Will You Bring?

Ideal candidates will have:

• 2+ years of experience in competitive intelligence, product marketing, strategy, or a related field, preferably within cybersecurity or enterprise SaaS.
• Experience with or genuine interest in building a Win/Loss program. You do not need to have owned one before, but you should be able to articulate how you would approach turning raw interview data into field-ready sales plays.
• Hands-on experience using AI tools (Claude, ChatGPT, Gemini, or similar) to accelerate research, synthesize information, and create structured outputs. You are not intimidated by prompt engineering and have a point of view on how to use these tools well.
• Strong project management skills. You can run multiple concurrent workstreams, maintain quality, and consistently hit deadlines without sacrificing depth.
• Exceptional written communication skills. Your deliverables are clear, concise, and structured for the audience. You know the difference between a Slack message, a battlecard, and a leadership briefing.
• A natural sense of curiosity. You notice things others miss, ask the second and third follow-up question, and treat competitive intelligence as a discipline, not a task list.
• Ability to work cross-functionally and earn trust with Sales, Product, and Marketing stakeholders through the quality of your work and responsiveness.
• Comfort operating in ambiguity. Not every question has a clean answer. You know how to frame incomplete information clearly and flag what is known versus inferred.
• Familiarity with cybersecurity concepts (EDR, XDR, MDR, identity security) is a plus, but not required. An aptitude to learn the domain quickly is required.
• Bachelor's degree in a relevant field, or equivalent professional experience.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

Equity & Rewards

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)

Time Off & Wellbeing

• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave

Insurance & Financial Security

• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance

Work Perks & Flexibility

• Home office allowance
• Mobile phone reimbursement

Wellness & Lifestyle

• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement

This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.

Base Salary Range

$108,000-$149,000 USD