Community Marketing Manager

Probably Genetic

$95K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2 to 4 years experience in community marketing, influencer partnerships, affiliate marketing, or social media
  • Proficient in building relationships with diverse stakeholders in the healthcare sector
  • Demonstrated follow-through in maintaining partner and community engagement
  • Strong storytelling ability with a focus on patient narratives
  • Highly organized with skills in managing multiple relationships and projects
  • Self-starter able to thrive without a predefined playbook
  • Displays empathy for patients in rare disease contexts

Responsibilities

  • Identify, recruit, and manage health and rare disease content creators
  • Activate a network of patient advocates and community champions
  • Transform the existing patient community into a referral engine
  • Develop partnerships with patient advocacy groups and foundations
  • Manage Probably Genetic's organic social media presence
  • Capture and share authentic patient stories to educate and engage others

Benefits

  • Engaging and supportive team committed to making a positive impact
  • Fair and equitable compensation with equity grants for early-stage employees
  • Generous flexible time off policy that is actively encouraged
  • Comprehensive parental leave benefits for all employees
  • Hybrid work environment with high levels of trust and autonomy
  • Inviting, pet-friendly office location in downtown San Francisco
  • Work from anywhere policy allowing up to 4 weeks per year
  • Regular team retreats in attractive destinations
  • Health benefits including medical, dental, vision, and therapy options
Full Job Description
About the role

We are looking for a Community Marketing Manager who will build a community of affiliates, creators, and patient advocates that finds undiagnosed patients and gets them genetic testing.

What you will do
  • Identify, recruit, and manage relationships with health and rare disease content creators, briefing and publishing UGC content that drives awareness among undiagnosed patient communities
  • Recruit and activate a network of patient advocates and community champions who refer others to genetic testing
  • Turn our existing patient community into a referral engine, building the program infrastructure, incentives, and outreach that keeps them engaged and referring
  • Develop strategic relationships with patient advocacy groups and foundations and find creative ways to partner with them to get more patients to genetic testing
  • Own Probably Genetic's organic social presence. Create and post content that educates patients, builds community, and earns trust in the rare disease space
  • Capture authentic patient stories, working sensitively with patients to share their diagnostic journey, then publishing them across our website, social channels, and partner networks to reach others who may still be undiagnosed
Who you are

We are looking for a few specific things that will help you succeed in this role:
  • 2 to 4 years of experience in community marketing, influencer partnerships, affiliate marketing, or social media
  • A natural relationship builder who earns trust quickly across very different people; creators, patient advocates, and rare disease patients all feel like you get them
  • Someone who follows through and follows up; Partners and community members never feel left hanging
  • A strong storyteller with an instinct for what content hits; you can communicate a mission compellingly, draw out authentic patient stories, and know what will resonate on social before you post it
  • Highly organized with a proven ability to manage many relationships and workstreams simultaneously without things slipping
  • Someone who moves fast, figures things out, and doesn't wait for a playbook to exist before taking action
  • Genuine empathy for patients navigating the rare disease journey, and a belief in the mission that comes through in every conversation and piece of content you create
Some things that are not required, but you will learn on the job:
  • Healthcare, genetics, or rare disease industry or personal experience
  • Experience working at an early-stage startup


As with all new hires at Probably Genetic, you will also need to be:
  • A good person. We work with some of the most marginalized populations on the planet and empathy is key
  • Patient-focused and motivated to have a lasting, positive impact on humanity
  • Comfortable in a fast-paced, often ambiguous environment with rapid change
  • Action-oriented and excited to build a company from the ground up


The salary range for this role is $95k-$120k annually. Actual compensation offered will depend on several factors including but not limited to: work experience, education, skill level, and/or other business and organizational needs.
What we offer at Probably Genetic:
  • An engaging and supportive team all on a mission to improve lives
  • Fair and equitable compensation with competitive early-stage equity grants
  • Generous Flexible Time off policy, that we actually use
  • Parental Leave Benefits (12 weeks for both birthing and non-birthing)
  • Hybrid, flexible work with high-trust and autonomy
  • A bright, inviting, pet-friendly office in Downtown SF near transit
  • A "work from anywhere" policy, up to 4 weeks a year
  • Regular team retreats in exciting destinations
  • Health Benefits including medical, dental, vision, therapy, FSA, and 401k
  • And so much more!

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