The Opportunity:The Community Manager is responsible for developing the long-term community strategy for both the Levoit and Cosori brands. This role focuses on creating scalable community programs, driving UGC and advocacy, owning brand presence on Reddit and other community-first channels, and transforming customer insights into brand-impactful initiatives. The Community Manager builds systems that enhance community engagement across platforms while collaborating closely with Social Marketing, Brand, Content, Product, and Customer Support to ensure a consistent, community-driven brand experience.
What you will do at VeSync:Community Strategy Development - Develop the overarching community strategy for Cosori and Levoit across Reddit, TikTok, Instagram, Facebook Groups, YouTube, and emerging channels.
- Build scalable community programs (advocacy, ambassador, UGC contributor pipelines, feedback forums, beta testing groups, etc.).
- Identify gaps and opportunities in community presence and create roadmaps to expand reach and participation.
- Establish community policies, engagement guidelines, escalation flows, and consistent voice/tone frameworks.
- Partner with the Community Specialist to ensure daily operations align with the overarching strategy.
- Evaluate emerging cultural, category, and platform-specific trends surfaced through social listening to determine relevance and strategic application for the brands.
- Prioritize which trends, consumer behaviors, or community tensions should influence content planning, community programs, and brand positioning.
Reddit Ownership & Community Program Building - Initiate and lead Cosori and Levoit's presence on Reddit, both through organic community participation and developing brand-owned spaces (if applicable).
- Build and maintain relationships with Reddit mods, top contributors, and key subreddits related to cooking, appliances, home, wellness, and lifestyle.
- Identify strategic moments for AMAs, product seeding, education threads, and organic advocacy.
- Develop a Reddit content cadence and oversee the creation of Reddit-native content with the Social team.
UGC & Community-Centric Content Development - Build UGC sourcing and management systems, including creator identification, outreach frameworks, usage permissions, and submission pipelines.
- Partner with Social and Creative teams to turn UGC, community conversations, and insights into platform-ready content.
- Establish content formats that anchor the brand's community presence (spotlights, testimonials, tutorial threads, challenges, etc.).
Measurement & Cross-Functional Collaboration - Define KPIs for community programs, Reddit performance, UGC conversion, and engagement quality.
- Evaluate community health through sentiment shifts, repeat engagement, and contributor growth.
- Translate community discussions, feedback, and behaviors into actionable insights for Product, Content, Social, and Customer Support teams.
- Build reporting systems that track sentiment, advocacy drivers, user needs, and content opportunities.
- Collaborate with cross-functional teams to implement insight-driven improvements and strategies.
What you bring to the role:- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 5-8 years of experience in community management, social media, audience development, or digital community strategy.
- Strong experience managing or building activity on Reddit.
- Proven track record developing UGC or community-driven programs for consumer brands.
- Strong understanding of social listening, content pipelines, and digital community behaviors.
- Excellent communication, relationship-building, and cross-functional collaboration skills.
Location:- This is an on-site, office-based role in Tustin, CA.
Salary:- Starting at $90K Annually
Perks and Benefits:- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
