The
Communications Specialist is responsible for
owning and executing external marketing communications across digital channels, ensuring high-quality, consistent, and on-brand content delivery. This role translates campaign direction and technical guidance into polished, audience-ready content that represents the company accurately and credibly in the market. This role is open to canddiates currently based in Buffalo, NY
This is a
hands-on, execution role that sits between campaign strategy and tactical delivery. The
Communications Specialist does not define campaign architecture or product strategy, but is accountable for
how marketing shows up externally-every day.
Key ResponsibilitiesExternal Communications (Primary Ownership)- Own execution of blog content, social media, and email marketing.
- Maintain a consistent external publishing cadence aligned to campaign priorities.
- Ensure messaging reflects approved narratives, terminology, and positioning.
Content Production & Execution- Own writing, editing, and refinement of marketing content.
- Translate campaign briefs and technical guidance into clear, compelling content.
- Adapt messaging for different channels and audiences while maintaining cohesion.
- Partner with designers and agencies to deliver complete, polished assets.
Campaign Execution Leadership- Lead execution of campaigns defined by the Program Manager.
- Build and manage content calendars and asset plans.
- Identify execution gaps early and proactively surface risks or needs.
Brand & Quality Control- Apply brand standards, voice, and narrative frameworks consistently.
- Own execution-level quality control across all externally facing content.
- Ensure accuracy, clarity, and professionalism in all deliverables.
Publishing & Channel Management- Own scheduling, publishing, and coordination across external channels.
- Oversee publishing workflows and ensure deadlines are met.
- Coordinate with the Marketing Specialist for execution support where needed.
Performance Tracking & Optimization- Track channel-level performance metrics (engagement, reach, consistency).
- Provide insights and recommendations to improve content effectiveness.
- Inform future execution decisions based on performance trends.
Cross-Functional Collaboration- Coordinate with the Marketing Specialist and Director to support execution and scaling of content volume.
- Remain informed of product and engineering roadmaps as they impact messaging and timing.
What This Role Is Not- Not responsible for campaign strategy or architecture.
- Not the primary owner of technical translation or product positioning.
- Not an internal communications or sales enablement lead.
Required- 3-5 years of experience in B2B marketing, communications, or content execution.
- Strong long-form and short-form writing and editing skills.
- Experience executing multi-channel marketing campaigns.
- Strong attention to detail and quality standards.
- Ability to manage multiple content streams simultaneously.
Preferred- Experience in technical, industrial, or complex B2B environments.
- Familiarity with campaign workflows and content calendars.
- Comfort working from structured briefs and messaging frameworks.
- Experience collaborating with product, engineering, or technical teams.
Success in This Role Looks Like- External communications are consistent, credible, and on-brand.
- Campaigns are executed cleanly, on time, and with clarity.
- Content quality scales without degradation.
- Marketing shows up professionally and confidently in the market.
Let us learn about you! Apply today. 
