Communications Manager, USL

United states luggage company, Briggs riley, Solo

$75K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA in Marketing, Communications, or Business Management
  • 7+ years of experience in corporate communications and public relations
  • Experience in social media content management, including UGC and influencer campaigns
  • Digital-first mindset with adaptability to AI tools
  • Experience in partnership contract negotiations
  • Ability to manage projects across internal functions
  • Proficient in MS Office

Responsibilities

  • Lead the PR strategy to enhance the brand's presence in premium travel and lifestyle sectors
  • Manage PR agency for media coverage and compelling storytelling
  • Monitor industry trends and support crisis communications
  • Drive award submissions and brand promotions across departments
  • Develop media materials and prepare spokespersons for visibility opportunities
  • Create and execute social-first strategies for brand engagement
  • Analyze social media performance and optimize engagement through actionable insights
  • Identify and activate strategic partnerships aligned with business objectives

Benefits

  • Generous Paid Time Off (PTO)
  • Paid Holidays
  • Comprehensive Medical, Dental, and Vision plans
  • Company-paid Life and Short-Term Disability Insurance
  • 401K with a company match
  • Profit Sharing Plan
  • Learning and development opportunities
  • Fun team building events
  • Employee Discounts
  • College Scholarship Program for employees' children
  • Support from a knowledgeable and experienced team
Full Job Description
Communications Manager

Hybrid Office Schedule - Hauppauge, NY

In Office Tuesday - Thursday

What to Expect

Reporting directly to the VP of Marketing, you'll lead initiatives across public relations, socialmedia, andstrategic partnerships, helping to strengthen Briggs & Riley's brand reputation and expand our reach among consumers, media, influencers, and industry partners.

Your Impact

Responsibilities include but are not limited to:

Public Relations
  • Lead the PR strategy to elevate Briggs & Riley's presence within the premium travel and lifestyle space.
  • Manage our PR agency to secure impactful media coverage, develop compelling brand stories, and identify proactive press opportunities.
  • Monitor industry trends, manage media reporting and KPIs, and support reactive communications and crisis management when needed.
  • Drive award submissions, licensing, and promotion across Marketing and Sales.
  • Develop media materials, executive visibility programs, speaking opportunities, and spokesperson preparation.

Social Media
  • Develop and execute social-first communication strategies that strengthen brand awareness and customer engagement.
  • Oversee all brand activity across social platforms, ensuring consistency in content, messaging, and visual identity.
  • Partner with our social agency to manage content calendars, product launches, and always-on storytelling.
  • Lead influencer, creator, and UGC programs that align with the brand and resonate with target audiences.
  • Analyze performance, manage KPIs, and provide actionable insights to optimize engagement.

Brand Partnerships
  • Identify, evaluate, and activate strategic partnerships that expand brand reach and support business objectives.
  • Manage partnership planning, budgets, execution, and cross-functional communication.
  • Assess inbound opportunities through the lens of brand-fit and ROI.


What You Bring:

  • BA in Marketing, Communications, or other Business Management areas.
  • 7+ years of experience in a corporate communications function and experience with public relations. Experience at a PR agency is preferred.
  • Must have experience with social media content management, including UGC and influencer campaigns.
  • Digital-first mindset and adaptability to AI tools that support your work.
  • Experience in partnership contract negotiations as well as imagery and video asset conversations for social first use.
  • Ability to manage projects to completion, including coordinating across internal functions.
  • Experience with press/media management, social media content creation, vendor management, brand awareness/management.
  • Computer programs/software - MS Office
  • Travel expectations ~20%


What Makes You a Great Fit

  • You are extremely detail oriented, well organized and possess strong problem-solving skills.
  • You have confidence and the ability to manage an external team of creatives and interact with various levels of senior management.
  • You have a positive "can-do" attitude, are teamwork-oriented, reliable and focused on deliverables.


Schedule

  • Full Time, 9 am - 5 pm EST or 8/8:30 - 4/4:30 EST
  • Hybrid Schedule- Tuesday - Thursday onsite in the Hauppauge Office, Monday & Friday remote!

Benefits

  • Competitive salary plus bonus incentive
  • Generous PTO
  • Paid Holidays
  • Medical/Dental/Vision
  • Company paid Life and Short-Term Disability Insurance
  • Ancillary benefits (STD, LTD, Life, FSA, Identity Theft)
  • 401K with company match
  • Profit Sharing Plan
  • Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)
  • Learning and development opportunities
  • Fun team building events
  • Employee Discounts
  • College Scholarship Program for Employee's children
  • A knowledgeable, high-achieving & experienced team


Our Core Values

  • Family
  • Keep your Commitments
  • Whatever It Takes
  • Respect & Dignity
  • Smart & Steady
  • Do the Right Thing
  • Passion, Pride & Loyalty
  • Humility

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