General Motors

CRP Training & Communications Lead

General Motors • $70K — $95K *
Warren, MI 48089In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 2+ years in marketing/customer experience required.
  • Strong communication, writing, and presentation skills essential.
  • Experience in developing training and communications materials for diverse audiences.
  • Exceptional organizational skills and attention to detail.
  • Proven ability to collaborate across teams and levels.

Responsibilities

  • Lead training initiatives for dealers and field teams to enhance program understanding.
  • Develop and coordinate training materials to boost program execution.
  • Manage and facilitate webinars and training through various channels.
  • Review vendor training materials for alignment and effectiveness.
  • Create and distribute communications that support program adoption.
  • Gather feedback from dealers to improve training and support materials.
  • Act as a primary escalation point for dealer and field inquiries.

Benefits

  • Hybrid work model with mandatory on-site presence at least 3 days a week.
  • Potential eligibility for relocation assistance.
Full Job Description
Job Description

The CRP Training and Communications Lead will support the Customer Retention Program through development and delivery of training, communications, and marketing materials for dealer, field, and internal audiences. This role will help drive program understanding, adoption, and execution by coordinating educational content, webinar support, training channels, and feedback loops across stakeholders.

This role is ideal for a strong execution-oriented professional with exceptional presentation skills who can manage detail, coordinate across teams, and support multiple deliverables with a high standard of quality and responsiveness.

Major Duties and Responsibilities:

Training and education support
  • Lead the training and education plan for dealers, field teams, and internal brand and CCA partners in support of CRP priorities.
  • Build, coordinate, and support delivery of training materials and enablement content that improve program understanding and execution.
  • Manage field and dealer webinars and support training deployment through channels such as Global Connect and Center of Learning.
  • Review and approve vendor-dealer training materials for consistency and readiness.

Communications and materials development
  • Support development and rollout of CRP Choice communications and marketing materials across internal, field, and dealer audiences.
  • Help create launch materials, training communications, and ongoing updates that support adoption and reinforce program changes.
  • Ensure communications are clear, actionable, audience-appropriate, and aligned to established program and brand guidance.

Dealer feedback, escalations, and stakeholder support
  • Gather dealer survey input and stakeholder feedback to identify improvement opportunities for training, communications, and program support.
  • Serve as a dealer and field escalation point for program related questions and issues.
  • Partner with CRP leaders and cross-functional teams to identify training needs and continuously improve enablement content based on performance and feedback.


Qualifications:

Skills and Abilities
  • 2+ years of experience in marketing/customer experience.
  • Strong communication, writing, and presentation skills.
  • years in developing training, communications, or enablement materials for internal or external audiences.
  • Strong organization skills, attention to detail, and the ability to manage timelines across multiple deliverables.
  • Ability to collaborate effectively across field, dealer-facing, and internal stakeholder groups.
  • Strong judgment and responsiveness in a fast-moving, cross-functional environment.

Experience
  • Experience in marketing, communications, training, CRM, dealer support, or a related field.
  • Experience working with field, dealer-facing, or cross-functional business teams is preferred.
  • Experience in automotive, retail, or dealer-facing environments is preferred.

Education
  • Bachelor's degree required.
  • Degree in marketing, communications, business, education, or related field preferred.

Success Profile

The successful candidate will be a strong executor and communicator who can translate program needs into clear training and communications deliverables. They will bring consistency, responsiveness, and attention to detail while helping field, dealer, and internal audiences adopt and execute the program effectively.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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