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As the Broker Communications Lead, you will oversee the planning, strategy, and execution of external broker communications across the organization during a maternity leave coverage assignment. Working closely with Marketing, Broker Distribution, Underwriting, Customer Experience, and Change Transformation teams, you will deliver timely, data-driven, and audience-focused content that strengthens broker relationships and elevates communication effectiveness across key digital channels. ...
Advantages Advantages of the Role Strategic Impact: Lead high-visibility external communication programs that directly influence broker engagement and distribution success for a top-tier insurer. Hybrid Work Flexibility: Enjoy a hybrid schedule combining remote work flexibility with structured collaboration at a modern office location in Markham. Team & Leadership Development: Act as a subject matter expert while managing, coaching, and mentoring a dedicated Broker Communications Specialist. Cross-Functional Scope: Work across diverse operational units-including Marketing, Underwriting, Digital Marketing, and Senior Leadership-to drive unified messaging and campaign strategy. ...
Responsibilities Communications Strategy & Execution Lead the development and execution of end-to-end broker communication strategies, campaigns, and programs aligned with core business priorities. Author compelling, broker-focused content and manage key communication delivery channels, including recurring newsletters and targeted campaign messaging. Own and manage the enterprise broker communications calendar, driving prioritization, cross-departmental coordination, and scheduling transparency. Monitor performance metrics, evaluate campaign outcomes, and present data-backed recommendations to leadership and business stakeholders. Broker Engagement & Audience Insights Serve as the primary strategic liaison between Marketing and Broker Distribution to ensure full alignment on priorities, key messaging, and campaign rollouts. Leverage broker feedback, research, channel data, and segmentation to continuously refine communication strategies and optimize engagement. Oversee broker feedback loops, forums, and survey initiatives to capture actionable insights that enhance partner satisfaction. Audience Management & Optimization Oversee broker distribution lists, campaign targeting, audience segmentation, and channel performance reporting. Partner with Marketing Operations and Digital Marketing teams to deploy campaigns and identify new opportunities for engagement and business impact. Drive the continuous evolution of audience segmentation strategies to deliver highly personalized, relevant communications. Leadership & Collaboration Act as the lead communications subject matter expert for the broker distribution channel. Provide strategic counsel to senior leaders and cross-functional teams across Underwriting, Customer Experience, and Business Transformation. Coach, mentor, and guide the Broker Communications Specialist, supporting their professional development and ensuring execution excellence. Qualifications Must-Have Experience & Credentials 7+ years of progressive experience in corporate communications, marketing communications, public relations, content strategy, or a related discipline. Proven track record of developing strategic communication initiatives for external audiences, ideally within insurance, financial services, or broker/agent distribution models. Exceptional writing, editing, and audience-centric content development skills. Strong stakeholder management and influencing skills across all organizational levels. Hands-on experience leveraging customer analytics, engagement data, and campaign performance metrics to guide strategic decisions. Demonstrated ability to manage complex editorial calendars, surveys, newsletters, and integrated communication programs simultaneously. Post-secondary degree or diploma in Communications, Marketing, Public Relations, Journalism, Business, or a related field. Preferred Technical Skills CRM & Audience Management: Experience with Salesforce CRM (audience management, reporting, analytics, campaign support). Content & Marketing Automation: Familiarity with Adobe Experience Manager (AEM), Adobe Campaign, or Adobe Marketing Cloud solutions. Analytics & Reporting: Exposure to web analytics platforms and email marketing tools. Productivity & Collaboration: Proficiency in Microsoft 365 (PowerPoint, Excel, Teams, SharePoint) and project management platforms (Planner, Jira, or similar tools). Summary This position is an exceptional opportunity for a senior communications strategist who thrives at the intersection of content, analytics, and stakeholder management. If you possess a customer-first mindset, a track record in financial services or insurance distribution, and the ability to balance strategic planning with hands-on delivery, we encourage you to submit your profile for immediate review. Interested candidates are invited to submit their resume for consideration. Qualified applicants will be contacted promptly for initial interviews.
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