The Communications Advisor is responsible for creating and implementing marketing and communications plans for high-profile planning and development projects. They will manage media relations, public information sharing, and public engagement to support these projects. The role involves developing creative content strategies across various channels, ensuring consistent messaging, and managing potential issues. The Advisor will also collaborate with other municipalities across the Edmonton Region to develop and implement regional planning initiatives. Overall, the goal is to manage public expectations and maintain the City's positive reputation while aligning with the vision of the Urban Planning and Economy department and the City of Edmonton.
What will you do?- Lead, develop, manage and implement integrated marketing and communications plans and projects for both external and internal audiences
- Identify opportunities and emerging issues and provide timely strategic advice and effective communication strategies
- Manage media relations and potential issues, including reviewing reports for City Council, planning and managing media events, developing strategies and messaging, coaching spokespeople and serving as a spokesperson
- Maintain a broad perspective on corporate priorities, as well as those of council, stakeholder groups and other orders of government.
- Work with clients, designers and suppliers to help create effective communication and advertising products
- Lead and support marketing and education initiatives as well as client responses to citizen inquiries
- Provide communications support to public engagement initiatives, involving residents in the development of projects and initiatives
- Write news releases, public service announcements, media advisories, brochures, newsletters and other communication products
- Edit, develop and update web and 311 content for programs, projects and initiatives
- Use social media (e.g. Facebook, Twitter) to advance business goals and enhance internal and external communication efforts
- Related duties as required
Qualifications:- Degree in a communications, public relations, or related field, supplemented by a minimum of two (2) years of progressively responsible experience in a designated public relations, public affairs, marketing or public information position OR;
- Diploma in a communications, public relations or related field, supplemented by a minimum of four (4) years of progressively responsible experience in a designated public relations, public affairs or public information position
Asset:- Accreditation in the International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS)
Skills required for success: - Exceptional writing, editing and storytelling skills with extensive knowledge of communications practices, principles, and techniques and considerable background experience or knowledge or allied fields, such as advertising, creative services, audio and visual production, social media and content creation.
- Demonstrated ability to build strong working relationships with colleagues at all levels of an organization, including senior leaders managing operational and policy/program areas, and contractors or consultants
- Superior issues identification, management and media relations skills
- Excellent verbal, interpersonal and presentation skills
- Strong project management and event planning skills
- Experience and proficiency with contemporary computer technologies (e.g., Google platform, Microsoft Word, Adobe suite, etc.)
- Alignment to our Art of Inclusion: Our Diversity and Inclusion Framework
- Alignment to our Cultural Commitments
- Alignment to our Leadership Competencies
Conditions of Employment:Work Environment:- Note: This position may be eligible for a hybrid work arrangement with the flexibility to work from both home and the worksite as per the Letter of Understanding between the City of Edmonton and Civic Service Union 52.
- The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement, and the incumbent will be notified in advance.
- This position requires the successful candidate to be available for on-call work outside of regular work hours. Hours of work may be subject to the terms and conditions of a variable hours of work program.
Up to 1 temporary with benefits full-time position for up to 24 monthsHours of Work: 33.75 hours per week, Monday to Friday
Salary: $48.841 - $61.547 (Hourly); $86,045.63 - $108,430.43 (Annually)
Recruitment Consultant: SM / RF
