We are seeking a Commercial Strategy Manager to act as the bridge between our brand marketing and sales organizations. This role is responsible for translating brand strategies into actionable channel plans, ensuring our award-winning cannabis portfolio reaches the right consumers in the right places. You will design and execute go-to-market strategies, lead S&OP from a marketing perspective, and ensure seamless alignment across brand, supply chain, and sales functions.
Key Responsibilities Channel & Go-to-Market Strategy - Develop channel-specific strategies that bring brand positioning to life in retail stores, provincial boards, and medical channels.
- Define the role of each channel (premium, mainstream, value, medical, e-commerce, brick-and-mortar) within the commercial strategy.
- Create national and regional go-to-market playbooks aligned with sales, bringing the brand plans to life.
Brand-to-Shelf Execution - Translate brand innovation pipelines and campaign priorities into sales execution guidelines by channel.
- Optimize product assortment, pack formats, and pricing strategy per channel to maximize growth and minimize cannibalization.
- Collaborate with sales teams on in-store activations, retail promotions, and trade programs that remain compliant with cannabis regulations.
Sales Enablement & Liaison - Serve as the primary point of contact between brand marketing and sales, ensuring mutual alignment on objectives, priorities, and KPIs.
- Equip sales teams with channel insights, toolkits, and selling stories rooted in brand positioning and consumer research.
- Lead quarterly channel business reviews to evaluate performance and identify opportunities.
Insights & Analytics - Analyze channel performance using sales data, market share, consumer insights, and retailer feedback.
- Provide input to portfolio strategy by identifying channel-specific trends, opportunities, and risks.
- Track competitive activity across channels to inform proactive adjustments.
Key Account Collaboration & Support - Act as a strategic partner to the Sales team for top retailers
- Build compelling key account stories, assortment strategies, and portfolio recommendations grounded in insights.
- Support joint business planning, category reviews, and multi-cycle listing negotiations.
- Collaborate with Key Account Managers to identify growth opportunities and troubleshoot business risks.
- Ensure tailored plans for each key account that maximize brand visibility, distribution, and velocity.
Qualifications - Bachelor's degree in Business, Marketing, or related field (MBA an asset).
- 5-7 years of experience in channel strategy, trade marketing, category management, or sales within CPG or regulated industries (cannabis, alcohol, tobacco, pharma preferred).
- Strong understanding of cannabis retail environment, provincial distributor systems, and regulatory restrictions.
- Proven ability to translate brand strategies into effective commercial execution.
- Exceptional communication, collaboration, and stakeholder management skills.
- Highly analytical, with proficiency in tools such as Excel, Power BI, or Nielsen/Headset data.
Success in this Role Looks Like - Flawless alignment between brand plans and sales execution.
- Clear and consistent channel playbooks that guide sales and retailer engagement.
- Increased sell-through and improved distribution quality across priority channels.
- Strong relationships across marketing, sales, and provincial boards that position the company as a best-in-class partner.
Why Rubicon? - Join a publicly listed, mission-led company focused on sustainability and product excellence.
- Work in a collaborative environment with smart people who value initiative.
- Salary of $85-95k, bonus potential 15%, monthly phone stipend.
- Flexibility through a hybrid schedule 3 days in the office and an unlimited vacation.
- Dog-friendly office because great teams include four-legged coworkers too!
- Medical and dental benefits coverage after 3 months.
Compensation
$85,000.00 - $95,000.00 per year
