Job DescriptionThe Marketing Manager plans and implements programs that generate supply for our solutions and increase engagement with both existing and prospective sellers. This role is responsible for developing solution-based marketing plans across key segments, identifying target audiences, and driving awareness through targeted campaigns and field outreach. Programs encompass events, field outreach, email, direct mail, telemarketing, digital, and social media - focused on generating opportunities and accelerating sales cycles.
This role
owns how campaigns translate into clear, actionable execution for the sales team - driving adoption, engagement, and pipeline impact.
This is not a traditional campaign-only role. It requires close partnership with sales and a
strong focus on field execution and seller behavior.
Success is measured by campaign performance and
seller adoption, engagement, and contribution to pipeline and sales velocity.
Responsibilities- Responsible for developing solution-based marketing plans for various segments of the organization.
- Identifies target audiences, create awareness, and generate supply by implementing and overseeing marketing tactics such as events, field outreach, email, direct mail, telemarketing, digital and social media with the objective of driving opportunities and accelerating sales cycles for prospects and existing sellers.
- Establish, develop, design and maintain core marketing operations practice guide and processes to support collaboration and communication throughout the marketing team.
- Leads the prioritization and approval process of all our in-house projects including troubleshooting delays in project execution.
- Ensure the coordination of auction plans & campaigns within the marketing organization.
- Partner with internal departments to develop and implement pipeline acceleration programs to penetrate both existing and new sellers in Canada.
- Support development and utilization of marketing campaign collateral and content.
- Support content marketing strategy to increase engagement with new and existing accounts.
- Perform other duties as assigned.
Qualifications- 5+ years' experience working collaboratively across a Marketing department
- Superior organization skills and attention to detail; ability to proactively manage multiple projects simultaneously.
- Ability to make decisions, mitigate risks and solve problems under a tight deadline.
- Ability to thrive under the pressure of deadlines in a fast stakes dynamic business environment.
- Excellent interpersonal and leadership skills with a proven ability to build good and productive business relationships.
- Confidence in presenting and explaining our processes and rules within the marketing organization.
- Excellent communication skills - both verbal and written.
- Must be willing to undertake both routine tasks and new, challenging projects.
- Must work well in an open, collaborative team environment.
