PepsiCo

Commerce Brand Marketing Sr Analyst

PepsiCo • $80K — $134K *
Plano, TX 75025In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of experience in marketing or related field
  • Strong analytical skills with ability to convert data into actionable insights
  • Experience in digital marketing and brand management
  • Proven ability to build cross-functional relationships
  • Excellent verbal and written communication skills
  • Proactive and strategic mindset in a fast-paced environment

Responsibilities

  • Support Brand Commerce Marketing Manager to execute marketing strategies for PFNA brands
  • Analyze Digital Commerce data to identify growth opportunities for brand teams
  • Collaborate with Customer Marketing & Sales to create brand marketing programs
  • Build relationships with media teams for effective planning and execution
  • Lead Digital Customer Marketing for Multi-Cultural brands across customers
  • Facilitate inclusion of Multi-Cultural priorities into annual growth plans

Benefits

  • Paid time off including parental leave, vacation, and sick leave
  • Comprehensive health benefits including medical, dental, and vision
  • Employee Assistance Program (EAP) available
  • Insurance options including life and accident coverage
  • Retirement plan with defined contribution options
  • Performance-based bonus potential
Full Job Description
Responsibilities

The role has several distinct responsibilities and priorities:
  • Support Brand Commerce Marketing Manager and/or Brand Commerce Marketing Lead in:
    • Collaborating closely with a subset of PFNA brands to ensure the brands' product innovations and national marketing strategies are executed across customers, with a focus on Digital Commerce customers
    • Analyzing Digital Commerce data to ensure our brand teams are up-to-date and aware of their online performance; help the team understand potential growth opportunities
    • Partnering with Digital Commerce Customer Marketing & Sales teams to develop unique brand marketing programs that will drive incremental volume
    • Building relationships with PFNA brand media teams, with a focus on collaborating on end-to-end media planning and execution where possible
    • Understanding consumer insights and help turn insights into added value solutions that convert shoppers into buyers
  • Support our PFNA Multi-Cultural Brands by:
    • Leading Digital Customer Marketing programming development across all customers for both DSD & Warehouse Multi-cultural brands; liaison closely with both brand & customer teams
    • Aiding the cross-functional Multi-Cultural team in gaining inclusion in customers' annual JBP process to ensure our multi-cultural priorities are top-of-mind and included in the customers' broader growth plans

Compensation and Benefits:
  • The expected compensation range for this position is between $80,200 - $134,250.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

Candidate Profile:

The ideal candidate is analytical, highly motivated and thrives in a fast-paced, often ambiguous environment. While not required, prior knowledge of the PFNA marketing organization and businesses a plus.

Competencies required for the position include:
  • Ability to juggle multiple stakeholders & workstreams at once, while understanding how to prioritize the most important business drivers.
  • Proactive thinker who can anticipate needs of the business to bring a brand, consumer and customer-centric voice to life in marketing campaigns
  • Strategic thought leader with strong ability to influence and collaborate across functions
  • Strong analytical skills with the ability to translate data, financials, consumer, and insights into actionable recommendations
  • Strong verbal and written communications with ability to persuasively influence others
  • Personal passion and belief in the need to continue building our brands and capabilities in the digital space


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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