Client Strategy LeadThe responsibility of the Client Strategy Lead is to act as a trusted strategic advisor to Linqia's biggest customers, helping brands grow and become more sophisticated in their influencer marketing efforts.
What You'll Do- Ongoing: lead strategy for 1-2 of Linqia's biggest accounts:
- Act as a trusted advisor on all things influencer marketing, deepening Linqia's relationship with these clients and growing these accounts
- Run client workshops, aka Linqia Lookouts, digging into past performance, bringing inspiration from across the industry, and planning for the future
- Schedule, design, prepare for, and lead in-person or virtual client strategy workshops in the tristate area or elsewhere in the US
- Give feedback to cross-functional partners (e.g. creative strategists, creative coordinators, strategic accounts managers, media and measurement strategists, talent partners) on their workshop inputs
- Finalize workshop decks, in partnership with a dedicated presentation designer
- Collect, interpret, and apply external and internal feedback on Linqia Lookout sessions
- Oversee ongoing competitive monitoring and relevant trendspotting
- Deliver monthly client newsletters, surfacing influencer campaign performance data, industry trends, and competitive activity
- As needed: contribute to new business pitches:
- Interpret briefs, RFPs, and conversations with brand marketers to accurately diagnose their influencer marketing needs
- Design brand-specific strategic approaches to annual influencer marketing plans, including allocating budgets, devising channel strategies, and creating account-level learning agendas
- Brief internal teams (e.g., creative, talent, media and measurement) on their inputs for new business proposals
- Structure proposal decks (in Canva), utilizing Linqia templates and design resources as needed
- Present new business pitches to potential clients, virtually or in-person (alongside Sales, Creative, and other cross-functional partners, as needed)
- You'll also work to embody Linqia's core values:
- Be human.
- Act like an owner.
- Move fast and learn from it.
- Create great experiences.
- Be a problem solver.
- Data wins.
Ideal Qualifications- 5+ years experience in a consultant and/or strategy role at a US-based consulting firm or agency
- Stellar presentation skills (in person and virtually), with experience traveling for work
- Experience running/playing a leading role in client strategy workshops, including designing and facilitating interactive exercises
- Strong interpersonal and collaborative skills, allowing you you to guide cross-functional teams and ensure delivery against timelines
- Ability to create presentation decks from templates (we work in Canva)
- Experience in the influencer/creator/social media space is preferred, but not required; strong interest in the industry is crucial
Location- New York City (hybrid) with occasional travel for work required
This position description is intended to describe the duties most frequently performed by an individual in this position.
