As the Growth Intelligence Lead you will:Own Business Immersion- Develop a deep understanding of our clients business model, customer behavior, product roadmap, competitive landscape, and growth objectives.
- Participate in key cross-functional meetings to identify opportunities and risks in real time.
- Provides advanced notice to Tinuiti about potential regulatory risks and policy changes
Identify Event-Driven Growth Opportunities- Monitor sports, news, politics, cultural moments, and other market-moving events to identify opportunities for our client to increase awareness, engagement, and customer acquisition.
- Proactively bring forward activation ideas before opportunities become obvious to competitors.
- Work with our client partnerships team to advise on the media components of direct integrations (CNBC, Fox News, etc.) and league partnerships. (NBA, MLB, NFL, etc.) There has been a gap here, as the client negotiates partnerships and then passes media commitments to Tinuiti to execute
Lead Innovation & Testing- Develop and prioritize new advertising, media, partnership, content, and audience strategies.
- This is critical. Unless gambling becomes even more prevalent, will experience audience saturation soon, especially as Polymarket ramps up advertising. This position could own some of the strategic planning functions we have earmarked for our existing open roles.
- Create rapid testing frameworks designed to accelerate learning and uncover new growth levers.
Drive Cross-Functional Coordination- Serve as the day-to-day bridge between the client, Tinuiti, media partners, and key platform partners such as Google and Meta.
- Advise on media SLAs, turnaround times, and network nuances during creative development to ensure appropriate timelines are considered.
- Ensure opportunities move from idea to execution with speed and accountability.
Deliver Executive-Level Insights- Translate market trends, platform developments, and performance insights into actionable recommendations for the clients leadership.
- Regularly present growth opportunities, emerging risks, and strategic recommendations
Professional Qualifications: - 5+ years of experience in Client Partner / lead roles with a proven track record of growing relationships and executing successful campaigns.
- Expertise in TV and OTT, with familiarity across multiple digital platforms and how all channels integrate.
- Media Planning experience with demonstrated success analyzing data to drive marketing decisions
- Experience with project management tools such as Jira and Monday, and marketing research tools such as Pathmatics, SimilarWeb, Kantar/Vivvix, Resonate, Commspoint, and Waldo.
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
FLSA Classification: Exempt
Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
