Chief Growth Officer

AWeber

$160K — $200K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of marketing experience at a senior level, such as CMO or VP of Marketing.
  • Strong personal brand within the small business and creator community.
  • Proficiency in building and leveraging relationships for growth.
  • Familiarity with AI-driven marketing strategies and systems.
  • Demonstrated ability to execute marketing strategies from concept to results.
  • Experience in developing marketing functions and setting performance priorities.

Responsibilities

  • Drive top-of-funnel growth through awareness and community engagement.
  • Act as the public face of AWeber by sharing insights and participating in conversations.
  • Develop relationships that facilitate distribution and revenue generation.
  • Manage the entire marketing funnel from acquisition to retention.
  • Lead a small team as a player-coach while actively contributing to tasks.
  • Enhance product positioning to ensure market visibility and relevance.
  • Implement AI-driven systems to optimize marketing output and efficiency.

Benefits

  • 100% remote work with no return to the office.
  • Strong culture promoting flexibility and collaboration.
  • 100% company-paid medical, dental, and vision insurance.
  • 4-7 weeks of paid time off plus holidays.
  • 4-week paid sabbatical based on tenure.
  • 401K plan with 4% company match and profit sharing.
  • Home office equipment and internet stipend provided.
  • Tuition reimbursement and support for professional development.
  • Reimbursements for gym memberships and wellness initiatives.
Full Job Description
We're currently hiring for remote team members in the following states: DC, DE, GA, MA, MD, NC, NH, NJ, OH, PA, SC, UT, and VA.

About the role

This is a growth role first. The priority is top of funnel growth by building awareness, earning attention, and pulling the right people into AWeber's orbit without just defaulting to paid acquisition. If your only instinct when facing a growth problem is to increase the ad budget, this isn't the role for you.

The person we're looking for is already in the market. Not as a spectator, but rather as a participant. They're known in the creator, coach, and small business world because they've earned it. They have opinions people repeat. They get invited into rooms because of who they are, not what their company does. And they know how to turn that influence into growth.

This is a player-coach role at a lean, fast-moving company. You'll set the direction and do the work, often in the same afternoon.
What you'll own
  • Market presence and top-of-funnel growth. You know which communities, conversations, and channels matter in the small business and creator world. You're already in some of them, and you know how to earn a seat in the rest. The goal is to make AWeber a name they recognize and trust. Earned media, organic content, partnerships, events, podcast tours, co-marketing. You think in distribution before you think in content.
  • Being a public face of AWeber. You'll publish, post, speak, and show up in conversations, not because it's in your job description, but because that's how you're wired. You have a point of view on small businesses, marketing, and audience building, and you share it in ways people remember. You make AWeber worth paying attention to.
  • Relationships as a growth channel. You know how to open doors with creators, partners, adjacent brands, community builders, and operators who already have the ears of our customers. You build relationships that turn into distribution, and distribution that turns into revenue.
  • Owning the full marketing funnel. Acquisition, activation, expansion, retention. You're accountable for growing revenue, not just reporting on it.
  • Leading the team as a player-coach. You hire and develop people you'd want to work for. You write, record, and publish alongside your team, and set the standard through your own work.
  • Sharpening positioning and product marketing. We build things that deliver real value. Your job is making sure the right people know it.
  • Building an AI-native marketing function. You design systems, agents, and workflows that let a small team produce the output of a much larger one. You've already done this, and you have the results to prove it.
  • Staying close to customers. We don't have a traditional sales team, which means marketing carries the relationship work. You'll talk to customers, jump on calls when it matters, and make sure their voice shapes everything you put out.
Who you probably are

You're known for something. Not just "active on LinkedIn", but you have a perspective that people in this space have heard, shared, or argued with. You've built an audience and a reputation by saying things worth saying, not by posting on a schedule.

You go after things. When you see a partnership that makes sense, you pursue it. When you identify a community where our customers live, you find a way in. You don't wait for inbound. You map the market, identify the targets, and move.

You're genuinely credible in the small business, creator, or coach world. You've either built something in this space yourself or spent years earning the trust of people who have. You speak the language because you've lived it, not because you studied it.

You've operated at a senior marketing level. CMO, VP of Marketing, or a founder who owned marketing from strategy to results. You know what it feels like to be accountable to revenue and have the results to show for it.

You can do the work, not just direct it. In the same week you can write a landing page, brief a podcast tour, cut a short-form video, write an email sequence, jump on a customer call, and brief an agency. You find a way to get things out the door.

You've built or rebuilt a marketing function before. You know what the priorities are on day 30, day 90, and day 180, and you can make the case for each one.

You think in distribution first. Before you think about what to say, you think about how to get it in front of the right people. Earned attention is your preferred currency.

You're AI-native in a real way. Not "I use ChatGPT to write emails." You've built systems with agents, automations, content workflows, and research pipelines, and you can show specific examples with measurable results. You already default to using AI first, not something you're planning to adopt.
Who you probably aren't

You don't need a big team to feel legitimate. You don't think being "in market" is something you delegate. Your best work doesn't live in a strategy deck. It lives in what actually shipped and what it did. If your favorite part is shipping something on Tuesday and watching it work by Friday, keep reading.

You're not a brand person who's comfortable letting acquisition be someone else's problem. You're not someone who mistakes a good-looking campaign for one that worked. And you're not someone who needs the spotlight to feel like the work matters, but you're not afraid of it either.
A note on your personal brand

If you have a newsletter, podcast, channel, or public presence, keep it. We're not hiring you to go quiet. We're hiring you because of how you show up in the world, and we'd be working against our own thesis if we asked you to stop. We'll figure out together how your voice and AWeber's voice complement each other.
What we offer:
  • 100% Remote - we're not going back to the office and here's why.
  • Strong culture that supports flexibility, entrepreneurialism, and collaboration. Think we should be doing something different? Share your feedback! We're looking for you to add your AWesomeness to our culture.
  • We have some other pretty cool benefits to make your life easier:
    • 100% Company Paid PPO medical, dental, vision insurance (spousal and domestic partner benefits available).
    • 4-7 weeks of paid time off and holidays (based on tenure).
    • 4 week paid sabbatical (based on tenure).
    • 401K retirement plan with 4% company match.
    • Company Profit Share.
    • Home office equipment and internet stipend.
    • Tuition reimbursement, conferences, and learning opportunities.
    • Gym Memberships Reimbursement.
    • Company Paid Short Term Disability Insurance.
    • Company Paid Life Insurance.
    • Additional Supplemental Benefits (Long Term Disability, Critical Illness, and Additional Life Insurance).

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