Channel Sales Director | Employee Benefits Segment | Coveron

Nord Security

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years in channel sales or business development within employee benefits or SaaS.
  • Proven record of forming productive partnerships that lead to revenue growth.
  • Deep knowledge of employee benefits products and the broker ecosystem.
  • Exceptional skills in building and maintaining long-term relationships.
  • Outstanding verbal and written communication skills.
  • Strong organizational skills with a proactive approach to time management.

Responsibilities

  • Drive sales and revenue through direct and broker partnerships.
  • Identify and onboard employee benefit brokers for our identity protection solution.
  • Cultivate relationships with brokers through ongoing communication and meetings.
  • Conduct training for brokers on product features and value proposition.
  • Create sales materials to assist brokers in their sales strategies.
  • Represent the company at industry events to enhance brand visibility.
  • Lead presentations and demos for HR decision-makers in mid-market and enterprise organizations.

Benefits

  • Comprehensive training and development opportunities for professional growth.
  • Flexible working conditions to support work-life balance.
  • Participation in industry conferences and networking events.
  • Access to cutting-edge technology and tools for efficiency.
  • Like-minded team culture focused on collaboration and success.
Full Job Description
Main Responsibilities
  • Revenue Growth: Drive sales and revenue through a mix of direct sales and broker channel partnerships.
  • Broker Network Development: Identify, engage, and onboard employee benefit brokers to include our identity protection solution in their portfolio.
  • Relationship Management: Cultivate and maintain strong relationships with broker partners through regular communication, in-person meetings, and virtual touchpoints.
  • Product Education: Conduct comprehensive training sessions for brokers to ensure they understand the value proposition and technical aspects of our identity protection SaaS solution.
  • Sales Enablement: Create and distribute compelling sales collateral, case studies, and proposal templates to support brokers in their sales efforts.
  • Market Representation: Represent the company at industry conferences, broker meetings, and client-facing events to strengthen brand presence and credibility.
  • Client Engagement: Lead executive-level presentations and product demos for HR decision-makers at mid-market and enterprise organizations.
  • Market Insights: Track competitive activity and industry trends to help shape go-to-market strategies and inform product development.
  • Forecasting & Reporting: Deliver accurate sales forecasts and maintain clear pipeline visibility for senior leadership.
Core Requirements
  • Industry Experience: 5-7+ years of experience in channel sales, partner management, or business development in employee benefits, SaaS or related industries
  • Sales Performance: Proven track record of building and maintaining productive partnerships resulting in measurable revenue growth
  • Industry Knowledge: Strong understanding of employee benefits products, benefits administration platforms, broker ecosystem, sales cycles and integration requirements.
  • Relationship Management: Exceptional interpersonal skills with success building networks and long-term client partnerships
  • Communication Skills: Outstanding presentation and communication abilities, both written and verbal
  • Proactive mindset with strong time management and organizational abilities

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