RoleMaev is seeking a Chief Growth Officer or Senior Vice President of Growth to own our full marketing engine, spanning performance marketing, brand marketing, and lifecycle. Reporting to the CEO and serving as a member of the executive team, the SVP of Growth is accountable for how Maev grows its customer base, with full responsibility for the growth of the DTC business.
This is a strategic, commercial leadership role for a builder who has taken a category-defining CPG or DTC brand from growth-stage momentum into a meaningful, scaled business outcome. You are as comfortable pressure-testing a media plan as you are shaping how a brand shows up in the world - a sharp operator who thinks commercially, leads confidently, and never loses sight of what drives lasting growth.
Equally important, the SVP of Growth is a developer of people. They take active ownership of the growth and career trajectory of their direct reports, investing in coaching, mentorship, and feedback as a core part of how they lead.
The CGO/SVP of Growth reports to the CEO and Founder, Katie Spies.
ResponsibilitiesStrategy
- Own the full-funnel growth vision, roadmap, forecast, and team. Integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting LTV:CAC and maximizing revenue.
- Set and deliver against revenue, acquisition, and retention targets; translate strategy into annual operating plans, forecasts, and budgets
- Lead the annual marketing planning process in close partnership with Finance
- Define investment priorities and trade-offs to maximize growth and margin across the funnel
- Serve as the growth voice on the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers
Acquisition
- Responsible for an 8-figure growing marketing budget
- Own the budget guardrails, considerations around channel mix, testing roadmap, and spend ratio between brand and performance initiatives
- Oversee channel strategy and oversee strong execution across all paid channels including Meta, Google, TikTok, Youtube, CTV, and more
- Define and continuously refine the optimal channel mix to efficiently scale
- Partner with best in class agencies and expand your in house team to consistently outperform forecast
- Own the marketing forecast; allocate budget across channels and initiatives based on expected return
- Continuously optimize spend and channel mix to balance scale, efficiency, volatility, and brand health
Brand
- Responsible for the broader brand marketing strategy, budget, KPIs, team, and execution
- Lead the Brand Activations and Creative teams to translate brand positioning into culturally-relevant campaigns and activations that grow awareness, consideration, and affinity for the brand
- Oversee the channel level execution on channels including affiliate, influencer, brand and celebrity partnerships, BD, OOH, Podcast, and more
- Lead the Creative team to develop compelling storytelling and performance-driven creative that elevates Maev's value proposition and resonates with our customer
- Maintain brand integrity across all consumer touchpoints, ensuring a consistent and compelling brand voice
Retention
- Responsible for the strategy, execution, and headcount across email, SMS, and lifecycle programs
- Drive continuous improvement in LTV through strategic lifecycle optimizations driven by data
- Partner cross functionally to translate behavioral insights into retention initiatives that compound over time
- Cultivate the full customer journey including every post-purchase connection point; develop best practices that feed back into the broader growth and brand strategy
Analytics & Measurement
- Oversee our rigorous measurement framework including incrementality testing, media mix modeling, and attribution that informs investment decisions across channels
- Support our culture of testing and experimentation across acquisition and retention with clear black-and-white learnings, wins, and improvements
- Oversee growth forecasting, budget allocation, and reporting across all digital and offline performance channels
- Develop and present clear, data-driven performance reporting to the executive team and board (weekly, monthly, quarterly, annually)
Team Leadership
- Build, lead, and develop a high-performing organization spanning performance marketing, brand, and lifecycle
- Establish clear goals, accountability structures, and performance management systems
- Manage agency relationships and external partners; drive accountability against agreed-upon KPIs
- Foster a culture of innovation, ownership, and continuous improvement
- Invest actively in the coaching, mentorship, and career development of direct reports and their teams
ExperienceRequired
- 15+ years of progressive commercial and marketing leadership in CPG or DTC, with executive-level experience scaling both performance and brand marketing
- Proven track record owning a marketing budget and driving profitable revenue growth at scale
- Fluency in the DTC funnel and digital experience enough to be a strong cross-functional partner to an eCommerce team
- Deep fluency in performance marketing economics and modern measurement including incrementality, MMM, and attribution
- Strong command of acquisition and retention metrics including CAC, ROAS, AOV, LTV, repeat rate, and subscription retention, and how they interrelate
- Demonstrated success building and scaling lifecycle / CRM programs that drive LTV
- Demonstrated ability to lead brand marketing alongside performance, building brand equity while delivering commercial results
- Comprehensive knowledge of the digital channel landscape including paid social, SEM, SEO, affiliate, and lifecycle, and emerging platforms
- Proven ability to build, lead, and mentor high-performing teams across media, brand, and lifecycle functions
- Strong analytical and problem-solving skills with a track record of translating data into commercial decisions
- Executive presence; experience presenting to and partnering with CEOs, executive teams, and boards
- Excellent communication, project management, and cross-functional leadership skills
Preferred
- Experience in food, beverage, health and wellness, or pet; particularly in subscription or replenishment-driven DTC
- Experience leading a brand through a meaningful growth phase (e.g., $75M to $200M+)
