Job Description :Title: Category Manager
Level: L5
Location: Toronto
Function: Sales - Chain Retail / Category Management
Manager: Sales Director, Chain Retail
ROLE PURPOSE:Provide category management support for Chain Retail customers, using shopper, category, assortment, space, and performance insight to help customers grow their categories and improve planograms while advancing Diageo Canada priorities.
KEY RESPONSIBILITIES:- Develop category-management recommendations for chain retail customers (& LCB's where required), including assortment, planogram, space, pricing, and promotional opportunities.
- Analyze category, shopper, customer, competitive, and performance data to identify growth opportunities and risks.
- Partner with KAMs and Sales Director, Chain Retail to support national/private retail HQ conversations and customer planning.
- Build customer-facing category selling stories, presentations, and recommendations that support category growth and Diageo objectives.
- Collaborate with Marketing, Commercial Strategy, RGM, Analytics, and broker networks on category priorities and execution standards.
- Track impact of planogram, assortment, and category recommendations and incorporate learning into future work.
- Stay current on regulatory and retail changes affecting private retail, RTD/beer, spirits, and category dynamics.
Key Outputs:- Customer category reviews, planogram recommendations, and assortment analyses.
- Shopper/category insights and customer-facing selling stories.
- Category growth plans aligned with chain retail priorities.
- Performance tracking and post-implementation learning.
- Tools and templates for KAM category conversations.
QUALIFICATIONS/EXPERIENCE REQUIRED:- 6+ years of category management, customer insights, shopper insights, sales strategy, or retail analytics experience.
- Strong data analysis, story-building, planogram/assortment, and customer presentation skills.
- Experience with chain retail, grocery, convenience, club, or private retail customers preferred.
- Experience with Nielsen, Dunnhumby, and large data sets
- Ability to partner with KAMs, Marketing, CSP, RGM, and external customers.
- Understanding of regulated beverage alcohol or CPG categories preferred.
Working with UsCompensation Range: $101,250.00 CAD - $151,250.00 CAD
This posting is being published in relation to a currently existing vacancy.
Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Worker Type :Regular
Primary Location:Downtown Toronto
Additional Locations :Job Posting Start Date : 2026-06-29
