Johnson & Johnson

Campaign & Messaging Lead- Orthopedics

Johnson & Johnson$94K — $151K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field
  • 6-8+ years of experience in marketing, marketing communications, campaign management, or content development
  • Experience in healthcare, medical device, or regulated industries preferred
  • Strong project management and organizational skills
  • Excellent written, verbal, and presentation communication skills
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Demonstrated ability to work effectively across cross-functional teams

Responsibilities

  • Support the creation and execution of integrated marketing campaigns aligned with business priorities
  • Develop campaign plans, messaging, and content roadmaps for key initiatives
  • Coordinate campaign timelines and deliverables across cross-functional teams
  • Assist with launch planning and implementation of customer-facing marketing programs
  • Ensure campaigns are delivered on time and aligned with established objectives
  • Develop customer-focused messaging and marketing materials that align with product positioning
  • Collaborate with diverse teams throughout the campaign development process

Benefits

  • Eligible for company's consolidated retirement plan and savings plan (401(k))
  • Participate in company's long-term incentive program
  • Vacation - 120 hours per calendar year
  • Sick time - up to 56 hours per calendar year depending on state
  • Holiday pay including Floating Holidays - 13 days per year
  • Parental Leave - 480 hours within one year of childbirth/adoption
  • Caregiver Leave - 80 hours in a 52-week rolling period
Full Job Description
Job Function:
Marketing

Job Sub Function:
Advertising & Promotions

Job Category:
Professional

All Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that's reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

DePuy Synthes is recruiting for a Campaign and Messaging Lead for Joint Reconstruction located in Warsaw, IN. This role will report into the Joint Reconstruction Marketing Services Team.

The Campaign and Messaging Lead is responsible for developing and executing integrated marketing campaigns and messaging strategies that support the Joint Reconstruction business. Working closely with Platform Marketing, Medical Affairs, Commercial Excellence, Communications, and agency partners, this role translates business priorities, product strategies, and customer insights into compelling marketing programs and content.

This role serves as a key contributor to campaign planning, message development, and content execution across joint reconstruction. The position plays an important role in connecting strategy to execution through development of campaign materials, content plans, and messaging frameworks.
Responsibilities

Campaign Development & Execution
  • Support the creation and execution of integrated marketing campaigns aligned with business priorities and commercial objectives.
  • Develop campaign plans, messaging, and content roadmaps for key initiatives.
  • Coordinate campaign timelines and deliverables across cross-functional teams, create copy to support campaign content.
  • Assist with launch planning and implementation of customer-facing marketing programs.
  • Ensure campaigns are delivered on time, within scope, and aligned with established objectives.

Messaging & Content Development
  • Develop customer-focused messaging, campaign content, and marketing materials that align with product positioning and value propositions.
  • Translate marketing strategies into clear, compelling content for healthcare professionals, customers, and field teams.
  • Partner with platform marketing teams to ensure messaging consistency across campaigns and channels.
  • Support development of campaign narratives, promotional assets, presentations, and content.
  • Maintain consistency in brand voice, messaging standards, and content quality.

Cross-Functional Partnership
  • Collaborate with Platform Marketing, Medical Affairs, Regulatory, Legal, Communications, and Sales partners throughout campaign development.
  • Partner with Copy Approval and Marketing Operations teams to support compliant content development and approval processes.

Content Planning & Channel Support
  • Work with Communications, Social & Digital, and Content Activation teams to align content plans across channels.
  • Assist in adapting campaign content for conferences, events, digital platforms, websites, and internal communications.
  • Help ensure marketing materials are organized, maintained, and accessible for business partners.

Performance Measurement & Optimization
  • Track campaign performance metrics and support reporting efforts.
  • Analyze engagement and content performance data.
  • Identify opportunities to optimize campaigns and improve effectiveness.
  • Share insights and recommendations with marketing stakeholders.

Required Qualifications
  • Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or related field.
  • 6-8+ years of experience in marketing, marketing communications, campaign management, content development, or related commercial functions.
  • Experience supporting marketing campaigns within healthcare, medical device, pharmaceutical, or other regulated industries preferred.
  • Strong project management and organizational skills.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Demonstrated ability to work effectively across cross-functional teams.
  • Experience supporting orthopedic or Joint Reconstruction portfolios.
  • Experience developing marketing content and campaign materials.
  • Knowledge of healthcare marketing compliance and promotional review processes.
  • Experience working with creative partners.


Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone Orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.

Required Skills:

Preferred Skills:
Advertising, Analytical Reasoning, Brand Identity, Brand Positioning Strategy, Brand Recognition, Budget Management, Communication, Content Marketing, Customer Intelligence, Data Analysis, Data Reporting, Design Mindset, Execution Focus, Financial Analysis, Leverages Information, Organizing, Problem Solving, Sales Presentations, Sales Promotions

The anticipated base pay range for this position is :
$94,000.00 - $151,800.00

Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company's long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

Vacation -120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year

Holiday pay, including Floating Holidays -13 days per calendar year

Work, Personal and Family Time - up to 40 hours per calendar year

Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave - 80 hours in a 52-week rolling period10 days

Volunteer Leave - 32 hours per calendar year

Military Spouse Time-Off - 80 hours per calendar year

About Johnson & Johnson

Scio Diamond creates single-crystal Type IIa diamonds for the jewelry market and for industrial applications. It employs a patent-protected chemical vapor deposition (CVD) process in a precisely controlled laboratory setting to produce diamonds. It was founded in 2009 and is headquartered in Greenville, South Carolina.

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Learn more about Johnson & Johnson
Size
141,700 employees
Market Cap
$462.7 billion
Industry
Net Income
$14.7 billion
Founded
1886
5 Year Trend
+5.5%
Revenue
$82.5 billion
NASDAQ

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