The Integrated Growth Marketing Manager is responsible for strategically developing cross-functional marketing campaign programs. At the intersection of branding, marketing, sales, analytics, and product marketing, this integral role will help define and implement end-to-end campaigns that drive growth in new logo acquisition and expansion. If you've got a passion for results, expertise in synthesizing multiple inputs and operate with a data-driven marketing approach, we're looking for you!
What you'll do:- Integrated Growth Mindset: Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
- Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes; this will entail hands-on execution of, participation in, regional events, forecast calls, content development
- Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
- Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
- Strategic planning and collaboration: Coordinate with cross-functional teams (PMM, Analytics, MOPs, Brand, Creative, Comms, Content, Field Marketing, Sales, agencies, Partners, etc.) to develop impactful strategies/campaigns. Build innovative content and user experience to drive key business results.
- Reporting and optimization: Measure and report on campaign results to distill learning and insights and socialize with business partners across broader teams. Optimize initiatives produced by performance metrics, conversions data/traffic analysis, etc. Staying updated on the latest emerging channels, martech, partners, and standard methodologies to continuously up-level our paid efforts.
- Process and standardization: Help standardize planning, execution, and reporting to serve as a global center of excellence across the organization.
Who you are:- 8-10+ years of marketing experience in demand generation role with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company
- Proven ability to work with and impact decision-makers in a fast-paced, matrixed organization with effective capabilities in end-to-end, lifecycle, sales, and marketing initiatives
- Experience generating and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and guiding creative A/B testing, etc.
- Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO Experience with integrated marketing and sales lead flow and accountability reporting.
- Strong understanding of Google Analytics, Tableau, and other reporting tools.
Bonus points if you have:- Experience with campaign programs for SaaS tech company - agency or in-house.
- Understanding of Software Developers, Engineers, DevOps personas.
- Experience with growth use cases in Salesforce, Marketo, 6sense, Demandbase and other marketing technologies.
- Experience in planning and driving paid media efforts across channels like GDN, Adobe Cloud, Linkedin, Facebook, Twitter, etc.
- Hands-on experience leading the creation and execution of regional events
Things we're proud of:- 2023 Forrester Leader in SCA
- #1 ranked SCA
- 2022 Frost & Sullivan Technology Innovation Leader Award: Sonatype earned Frost & Sullivan's 2022 Global Technology Innovation Leadership Award in Development and Operations (DevOps) Security.
- NVTC 2022 Cyber Company of the Year: Sonatype was named Commercial Cyber Company of the Year and a Capital Cyber Award-winner by the Northern Virginia Technology Council (NVTC)
- 2022 Annual Peer Award: Sonatype's Nexus Lifecycle won a PeerSpot Silver Peer Award as a leading Enterprise Technology solution in the Software Composition Analysis category.
- 2022 Best in Biz Award: Sonatype CEO Wayne Jackson was recognized as a Silver Winner in the Best in Biz Awards' Executive of the Year category.
- Tech Ascension Awards: Sonatype was named the Best DevOps Security Solution for Nexus Lifecycle and Nexus Firewall (Software Composition Analysis).
- BuiltIn Best Places to Work: Sonatype was named to the Washington DC 100 Best Places to Work list and Washington DC Best Midsize Places to Work list.
- Company Wellness Week - We shut down company operations for a week to enable all employees to spend time pursuing personal growth and enjoying much needed and deserved rest.
- Diversity & Inclusion Working GroupsParental Leave PolicyPaid Volunteer Time Off (VTO)
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