Amazon

Campaign Manager, AWS Cloud Sales Center (CSC) , US Customer Acquisition

Amazon$115K — $160K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of program or project management experience
  • Experience in using data and metrics for process improvements
  • Proven ownership of program strategy and delivery to senior leadership
  • 2+ years of experience in driving process improvements (preferred)
  • Master's degree or MBA in relevant fields (preferred)
  • Intermediate Excel skills for data analysis (preferred)
  • Knowledge of general AI tools (preferred)

Responsibilities

  • Serve as primary liaison between Customer Acquisition and AWS Marketing
  • Function as marketing subject matter expert within Customer Acquisition
  • Define and enforce cross-functional SLAs with marketing stakeholders
  • Lead customer engagements at events and through direct campaigns
  • Forecast and report on campaign effectiveness metrics
  • Advise on technology and tool adoption for pipeline generation
  • Drive timely decisions and proactively address risks

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching
  • Paid time off and parental leave
  • Mental health support and adoption reimbursement
  • Flexible Spending Accounts and employee assistance programs
Full Job Description
In this position, you'll work at the intersection of sales, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You'll collaborate with Marketing, Specialty Sales and Services, Business Development, AWS Partners, and AWS Sales Leadership to execute and refine customer engagement strategies. This role has a heavy focus on the integration points with AWS Marketing and manages lead flow quality and expectations into the Customer Acquisition organization.

Key job responsibilities

Marketing Integration Lead: Key Responsibilities (L6)

**1. Cross-Functional Marketing Partnership & Advocacy**

Serve as the primary liaison between Customer Acquisition and AWS Marketing, building deep, trusted relationships with functional leads across Demand Generation, Field Marketing, Digital Marketing, Partner Marketing, and Events. Represent CA interests in joint planning forums, advocating for stronger SLAs around lead quantity, quality, and delivery timelines - and holding marketing counterparts accountable to commitments that directly impact pipeline outcomes.

**2. Marketing SME & Strategic Advisor within Customer Acquisition**

Function as the resident marketing expert and SME within the Customer Acquisition organization, translating marketing strategies, programs, and campaign mechanics into actionable guidance for CA leadership and frontline teams. Proactively identify gaps or misalignment between marketing investments and CA pipeline needs, and drive data-backed recommendations to optimize lead flow, conversion rates, and marketing-sourced pipeline contribution.

**3. SLA Governance & Performance Management**

Own the definition, measurement, and enforcement of cross-functional SLAs between Customer Acquisition and Marketing stakeholders - including lead volume targets, lead quality standards (MQL/SQL criteria), response time commitments, and feedback loops. Establish regular operating cadences (WBRs/MBRs) to review performance against SLAs, surface risks early, and drive corrective action with urgency.

**4. General Campaign Team Responsibilities**

- Lead customer-facing sales engagement at live and virtual events, or via direct campaign execution, including running prospecting calls, discovery meetings, or supporting CARs and partners to progress opportunities

- Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders; continually monitor, analyze, and tune campaigns to maximize conversion, pipeline, and revenue generation

- Advise and spearhead technology and tool adoption plans in support of pipeline and revenue generation

- Drive timely decisions, clear blockers, and escalate issues appropriately; proactively identify risks and propose solutions

BASIC QUALIFICATIONS

- 5+ years of program or project management experience

- Experience using data and metrics to determine and drive improvements

- Experience owning program strategy, end to end delivery, and communicating results to senior leadership

PREFERRED QUALIFICATIONS

- 2+ years of driving process improvements experience

- Master's degree, or MBA in management, business administration, economics, engineering, marketing

- Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.)

- Knowledge of general AI tools

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, Austin - 115,600.00 - 160,000.00 USD annually

USA, VA, Arlington - 115,600.00 - 160,000.00 USD annually

USA, WA, Seattle - 115,600.00 - 160,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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