We're looking for a Campaign Lead who will own the strategy and execution of our account-based marketing (ABM), product launches, and promotional campaigns across North America. You'll identify and target high-value accounts with precision-orchestrated campaigns, launch new products with integrated go-to-market strategies, and design offers that drive conversion. Working closely with Sales and regional marketers globally, you'll develop the campaigns that move deals forward, whether that's ABM campaigns built for specific accounts, coordinated product launches across channels, or limited-time offers that create urgency. Your impact will be measured in pipeline acceleration, deal velocity, and closed-won revenue influenced by your campaigns.
KEY RESPONSIBILITIESCampaign Strategy & Planning
- Develop NA's annual campaign roadmap by synthesizing market intelligence and channel performance data to inform strategy in identify high-impact verticals
- Partner with Product Marketing to define ICPs, buyer personas, and messaging strategies
- Synchronize campaign timing with product launches, seasonal opportunities, and organizational priorities
Campaign Execution & Optimization
- Execute integrated ABM, product launches, and promotional campaigns across digital, events, and partnerships
- Manage day-to-day operations: segmentation, nurture sequences, content deployment, and paid spend
- Monitor performance in real-time and optimize messaging, channels, targeting, and creative based on results and Sales feedback
Reporting & Analytics
- Own campaign dashboards tracking pipeline contribution, velocity, conversion rates, and ROI
- Conduct monthly reviews with leadership on what's working and what needs adjustment
- Share conversion data and account insights with Sales to inform future targeting and strategy
Cross-Functional Alignment
- Work closely with product, central marketing teams, and sales to ensure strategic direction, ICP validation, and marketing initiatives are aligned for maximum impact
- Collaborate with Product on go-to-market strategy for launches and vertical expansions
- Align with Regional Marketing to ensure NA strategy supports global positioning
REQUIREMENTS- 7+ years of B2B marketing experience, with 3+ years in tech, fintech, payments, or financial services
- Proven track record of designing and launching integrated campaigns that drove measurable pipeline and revenue impact
- Leverage data and analytics to inform campaign strategy, identify optimization opportunities, and measure business impact
- Influence cross-functional leaders, including produce, sales, and central marketing orgs to align on priorities and drive campaign success
- Thrive in a fast-paced environment where priorities shift; balance multiple campaigns and stakeholders without losing focus
- Experience with marketing automation platforms (HubSpot, Zoho, Marketo, etc.)
- Creative problem-solver: You thrive translating complex financial products into compelling, buyer-centric messaging
- Strong communicator: You influence cross-functional stakeholders, present findings clearly, and adapt messaging for different audiences
- Entrepreneurial: You're comfortable ambiguity, take ownership, and thrive in high-growth organizations where things move quickly
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
Locations New York, Toronto Remote status Hybrid Yearly salary 120,000 - 140,000
