OverviewThis position manages the execution of the marketing campaign and nurture strategy by building campaigns that support all brands, products, and segments at every stage of the funnel. Works with cross-functional product managers, brand managers, content, and design teams to identify opportunities and optimize media channels, and nurture tracks based on customer personas and data analysis. Leads the digital team through campaign execution to ensure the campaigns launch promptly, have appropriate attribution, are optimized effectively, and reported on accurately.
Responsibilities- Produces and maintains the go-to-market campaign calendar to ensure alignment and provide transparency across all functions.
- Collaborates with product, brand, and digital managers to drive the campaign and nurture strategy supporting all brands, products, and segments.
- Manages the campaign and creative asset production workflow by leading the digital team on requesting, reviewing, approving, testing, and analyzing campaign effectiveness.
- Ensures unique campaign attribution is integrated & tested across multiple platforms, e.g. CRM, CMS, Marketo, and digital advertising.
- Partners with the cross-functional product, brand, and content teams on the development of copy to support email campaigns, drip programs, landing pages, microsites, and online/offline advertising.
- Partners with Marketing Operations manager to inform on campaign deliverables, statuses, and results for company-wide projects and initiatives.
Qualifications- Bachelor's Degree in Marketing or Business - Required
- Master's Degree in Business, Marketing or Communications - Preferred
- 5 years of experience in Marketing.
- 2 years of experience in Project or Campaign Management.
CompensationIn the spirit of pay transparency, we are excited to share that the base pay range for this position is $97,300 - 152,900 per year . Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex ValuesAct with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What's in it for you?- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
