About the Role:The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible to design and maintain existing HubSpot Systems.
Reports to: VP, Strategic Services
Job ResponsibilitiesSystem Administration & Configuration
- Configure and maintain HubSpot automation workflows, email templates, and forms
- Design and implement solutions using company tools to meet the business' needs (HubSpot Specific: workflows, sequences, lists, custom objects, etc.)
- Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance
- Maintain data quality and consistency across multiple systems
- Develop and enforce data governance standards for contact properties, custom objects, and workflows
Requirements & Documentation
- Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
- Document system configurations and maintain technical documentation
- Create documentation and standard operating procedures
- Develop and execute testing plans for new configurations
Project Leadership
- Lead HubSpot related projects from requirements through implementation
- Coordinate with business, IT, marketing, and sales teams on system changes
- Offer operational and technical support for day to day issues as reported
- Stay current with HubSpot updates and new features
- Data, Integration & Reporting
- Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
- Monitor data synchronization and work with Integrations Team to resolve any integration issues
- Create custom reports and dashboards to track KPIs and business metrics
- Recommend process improvements based on system capabilities and best practices
Job Requirements (including Education)Required Experience:- 3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations
- Advanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools
- Experience with marketing automation and CRM platforms
- Proven experience in requirements gathering and technical documentation
- Strong analytical and problem solving abilities
- Project management experience, particularly with technical implementations
- Knowledge of marketing and sales operations
- Excellent written and verbal communication skills
Preferred Experience:- Bachelor's degree in Business, Information Systems, Marketing, or related field
- Experience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiency
- HubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub)
- Experience designing scalable integration architecture (API limits, error handling, data mapping documentation)
- Familiarity with data privacy standards (GDPR, CCPA, or general PII handling)
- Data analysis and visualization skills
- Ability to read and modify existing JavaScript or Python for custom code to support debugging and troubleshooting
Candidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.
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