Position OverviewASUS is expanding its commercial business in Canada and is hiring a
Business Development Manager, SMB & Commercial End Users to build net-new demand across medium and large business customers.
This role is focused on
direct end-user engagement, outbound prospecting, account discovery, opportunity creation, and pipeline development. The BDM will identify organizations with strong commercial PC potential, engage IT and business decision-makers, qualify device refresh opportunities, and create sales-qualified opportunities that can be converted through ASUS channel partners.
This is a
hunter role, not a farming or partner management role. The successful candidate must be comfortable building business from scratch, creating account plans, prospecting daily, and driving measurable pipeline growth in a competitive market dominated by established OEM brands.
Key Responsibilities1. End-User Demand Creation- Identify and target SMB and commercial end-user accounts across Canada.
- Focus on organizations with meaningful IT hardware potential, including companies with approximately 100+ deployed devices or strong annual IT spend.
- Build outbound campaigns to reach IT managers, directors, finance leaders, operations leaders, and procurement contacts.
- Generate awareness of ASUS commercial products, services, and value proposition.
- Position ASUS as a credible alternative to incumbent PC vendors.
2. Prospecting & Pipeline Development- Own outbound prospecting activity through cold calls, emails, LinkedIn outreach, events, referrals, and partner introductions.
- Build and manage a pipeline of net-new commercial opportunities.
- Qualify accounts based on device fleet size, refresh cycle, budget, decision process, incumbent vendor, timing, and partner preference.
- Convert leads into sales-qualified opportunities with clear next steps.
- Maintain a disciplined cadence of follow-ups, account mapping, and opportunity progression.
3. Account Discovery & Qualification- Conduct discovery meetings with end users to understand:
- Current PC fleet and installed base
- Refresh timing and lifecycle strategy
- Current OEM vendor relationship
- IT pain points and business needs
- Procurement process
- Budget cycle
- Partner or reseller preference
- Deployment, service, warranty, and support requirements
- Identify opportunities for notebooks, desktops, workstations, monitors, warranties, services, and accessories where applicable.
4. Channel Handoff & Opportunity Conversion- Work closely with ASUS Channel Account Managers to route qualified opportunities through the appropriate reseller or VAR.
- Ensure clear handoff of customer requirements, timeline, budget, products, and competitive context.
- Support the CAM and partner during the sales cycle when end-user influence is required.
- Help protect opportunity continuity from discovery to quote to close.
- Avoid channel conflict by respecting ASUS channel strategy while creating direct demand at the end-user level.
5. Strategic Account Development- Build target account lists by province, industry, company size, and IT spend potential.
- Prioritize accounts with higher probability of near-term refresh or competitive displacement.
- Develop account plans for high-potential SMB and mid-market customers.
- Track progress from first contact to meeting, opportunity, quote, and win/loss.
- Build repeatable playbooks for verticals such as professional services, healthcare, finance, manufacturing, retail, education-adjacent private organizations, and regional enterprise accounts.
6. Salesforce & Reporting Discipline- Maintain accurate records in Salesforce for all leads, accounts, contacts, opportunities, activities, and next steps.
- Track outbound activity, meetings booked, qualified opportunities, pipeline value, conversion rate, and revenue contribution.
- Provide weekly updates on pipeline creation, account progress, blockers, competitive feedback, and required support.
- Use data to improve targeting, messaging, and conversion.
7. Market & Competitive Intelligence- Gather customer feedback on ASUS commercial products, pricing, availability, service expectations, and competitive positioning.
- Report insights on Dell, HP, Lenovo, Microsoft, Apple, and other commercial device competitors.
- Identify gaps in ASUS positioning, product readiness, pricing, or partner execution.
- Recommend improvements to campaigns, offers, financing, bundles, and sales enablement.
Key Performance IndicatorsThe role will be measured on clear sales activity and pipeline creation metrics, including:
- Number of net-new end-user accounts contacted
- Number of qualified discovery meetings booked
- Number of sales-qualified opportunities created
- Pipeline value generated
- Opportunity conversion from lead to meeting
- Opportunity conversion from meeting to quote
- Opportunity conversion from quote to win
- Revenue influenced or closed through channel partners
- Salesforce activity and pipeline hygiene
- Number of strategic target accounts developed
- Competitive displacement opportunities identified
- Partner handoff quality and follow-through
Required Qualifications- 3-8+ years of experience in B2B sales, business development, outbound sales, or commercial account management.
- Proven experience prospecting into SMB, mid-market, or commercial end-user accounts.
- Strong hunter profile with demonstrated success creating net-new pipeline.
- Experience selling or developing opportunities for IT hardware, commercial PCs, endpoints, managed devices, infrastructure, software, SaaS, telecom, or related technology solutions.
- Strong understanding of business IT buying cycles, refresh cycles, procurement processes, and decision-making structures.
- Comfortable engaging IT, procurement, finance, operations, and executive stakeholders.
- Experience using CRM tools, preferably Salesforce.
- Strong communication, presentation, and follow-up discipline.
- Ability to work independently in a build-from-scratch environment.
- Strong business acumen and ability to qualify opportunities based on size, timing, budget, and likelihood to close.
- Ability to travel for customer meetings, partner meetings, and events as needed.
Preferred Qualifications- Experience in the commercial PC, endpoint, hardware, OEM, VAR, distributor, or IT channel ecosystem.
- Existing knowledge of the Canadian SMB and mid-market landscape.
- Experience working with channel partners or routing opportunities through resellers.
- Understanding of device lifecycle, Windows deployments, Microsoft 365, Intune, ChromeOS, endpoint security, warranty services, and IT asset refresh planning.
- Bilingual English/French is an asset.
- Experience selling against major OEMs such as Dell, HP, Lenovo, Microsoft, or Apple is an asset.
Working Conditions- Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
- Travel approximately 30%
- This position is open to candidates based in Toronto and optional in Montreal
- (*Job functions are subject to change at any time)
Application:- We thank all applicants for their interest, but only selected candidates will be contacted for an interview.
The compensation package includes a base salary ranging from
$100,000 to $110,000, plus a performance-based bonus.
