Business Development Manager

Barco

$80K — $120K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 5 years in complex sales environments, ideally in healthcare IT or capital equipment.
  • Proven track record of successful sales performance with documented achievements.
  • Experience engaging with physicians in intricate sales processes.
  • Familiarity with CRM systems is essential for managing opportunities.
  • Completion of professional sales training programs (e.g., Miller Heiman, Spin Selling) is a plus.
  • Strong technical proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
  • Exceptional verbal and presentation skills are necessary.

Responsibilities

  • Demonstrate Barco Healthcare's imaging technologies effectively at diverse healthcare settings.
  • Achieve and monitor regional sales targets, managing opportunities from discovery to closure.
  • Conduct product demonstrations emphasizing clinical and financial differentiation to stakeholders.
  • Communicate the company's value proposition to key decision-makers, including radiology directors.
  • Prospect, evaluate opportunities, and present products while supporting customer purchasing decisions.
  • Build and nurture relationships with new and existing customers through sales and service efforts.
  • Detail technical product features and benefits to various hospital staff roles.
  • Support national resellers, regional distributors, and OEM partners in sales activities.
  • Develop and execute regional business plans using strategic account segmentation.

Benefits

  • Potential for career growth in a leading healthcare technology firm.
  • Opportunities for ongoing professional development and training.
  • Flexible travel arrangements to accommodate regional customer engagements.
  • Collaborative work culture emphasizing teamwork and innovation.
Full Job Description
Primary Responsibilities:
  • Effective demonstration of Barco Healthcare's imaging technologies at the hospitals, health systems, and end user accounts.
  • Achieve regional sales targets and track opportunities from discovery to close.
  • Perform product demonstrations at clinical sites to highlight product differentiation based on clinical, operational, and financial factors.
  • Effective communication of the company's value proposition with key decision makers to include Director of Radiology, Chief of Radiology, Clinical IT, Purchasing and other key department management personnel.
  • Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase.
  • Cultivate new customer relationships and maintain a strong focus on current customers through the effective use of sales and service organizations.
  • Ability to detail technical product features, benefits, and attributes to various staff positions in healthcare customers.
  • Provide sales support to national value-added resellers, regional distributors, integrated solution providers, and OEM Partners.
  • Development and execution of regional business plans that employs strategic account segmentation.


Skills and Experience Required:
  • Healthcare IT and capital equipment sales experience preferred.
  • Minimum 5 years of sales/industry experience in an industry that requires complex sales.
  • Experience interacting with physicians as part of a complex sales process.
  • Successful, documented sales track record of achievement
  • Familiarity with CRM systems is required.
  • Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word.
  • Excellent phone and presentation skills
  • Proven demonstration skills and technical products
  • Able to travel up to 70% to regional customer sites, tradeshows, corporate meetings, etc.


Education:
  • Bachelor's Degree preferred


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