Polsinelli

Business Development and Marketing Specialist - Litigation | Labor & Employment

Polsinelli$90K — $120K *
Legal & Accounting
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 4+ years of marketing/business development experience in a legal or professional services context.
  • Experience in Litigation or Labor & Employment law is strongly preferred.
  • Excellent project management skills with an ability to oversee projects from conception to completion.
  • Strong verbal and written communication skills necessary for effective presentation and client interactions.
  • Interest in innovation and use of AI tools within professional services is valuable.
  • Demonstrated excellence in client service with a professional demeanor.

Responsibilities

  • Develop a thorough understanding of practice groups and client relationships to enhance brand awareness.
  • Execute business development initiatives, programs, and strategies independently and in collaboration with leadership.
  • Draft and create targeted materials for RFPs and pitch responses while managing proposal tracking data.
  • Ensure marketing content is compelling and up-to-date across all platforms, including websites and promotional materials.
  • Coordinate internal and client-facing events, handling all logistical aspects from proposals to communications.
  • Manage e-communications, including newsletters and blog posts, for effective outreach.
  • Promote cross-department collaboration among lawyers and the marketing team to enhance firm-wide efforts.

Benefits

  • Paid time off and sick time.
  • Medical, dental, and vision insurance.
  • Life and long-term disability insurance.
  • 401(k) benefits with employer contributions.
  • Employee assistance benefits.
  • Parking/Transit reimbursement based on location.
Full Job Description
Polsinelli's Marketing Department is seeking an experienced, proactive and driven marketing and business development professional to support the firm's Litigation and Labor and Employment Departments. The Business Development & Marketing Specialist will work collaboratively with the Departments' Senior Department Marketing Manager, in addition to the Department Chairs and Practice Group Leaders.

CORE RESPONSIBILITIES

  • Develop a deep understanding of the Departments' practice groups, attorneys, competition, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness.
  • Support the development and execution of business development initiatives, programs, events, activities, and strategies for the Departments and practice groups, both independently and in partnership with the Senior Department Marketing Manager.
  • Support RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
  • Ensure Department and practice-specific marketing and external content is compelling, accurate, and kept up to date (website pages, attorney bios, pitch and proposal materials).
  • Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.).
  • Coordinate e-communications including eAlerts and blog posts, monthly department emails, and other communications.
  • Facilitate and foster collaborative conversations amongst lawyers and within the Marketing department to "connect the dots" across the firm's departments.
  • Collaborate with the firm's PR team to advance profile-raising efforts within the market.
  • Coordinate and draft content for external survey, directory, award, and ranking submissions (e.g., Chambers, Legal 500, and similar publications), as well as collecting matter descriptions, client permissions, and references from attorneys.
  • Monitor, track, and collaborate with attorneys on the practices' knowledge/experience management efforts, using the firm's Foundation database.
  • Monitor the use and updating of client contacts/client team activity information within the InterAction software system.
  • Assist with the marketing budget, including processing invoices, reconciling expenses, etc.
  • Conduct research and competitive analysis of key practices and industries.
  • Other duties as assigned.


REQUIREMENTS

  • Bachelor's degree.
  • 4 years or more of relevant marketing and/or business development work experience in a legal (full service Am Law firm preferred) or other professional services industry.
  • Marketing experience in the areas of Litigation and/or Labor & Employment law strongly encouraged
  • Drive towards excellence and a strong sense of professionalism, and an ability to identify and understand marketplace trends.
  • Excellent project management skills, including the ability to identify and recommend effective solutions and fully own projects from start to completion.
  • Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
  • Interest in innovation and utilizing AI applications within professional services.
  • Strong verbal and written communication and presentation skills.
  • Proven ability to work with executives which may entail handling ambiguous or dynamic requests with a flexible working style.
  • Desired characteristics: Detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating.
  • Demonstrated client service excellence.


The budgeted salary range for this position is $90,000 - $120,000.

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

About Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,000 attorneys in over 20 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California
Learn more about Polsinelli
Industry
Founded
1972

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